Casio Announces New Partnership With Red Bull Racing Formula 1 Team

Casio Announces New Partnership With Red Bull Racing Formula 1 Team

Casio Computer Co., Ltd., announced today that it has signed a contract with the Red Bull Racing Formula 1 team to serve as a Red Bull Racing Official Partner for the 2009 season. Under the sponsorship agreement, Red Bull Racing will act as brand ambassador for Casio’s Edifice line of analog metal watches for men.

Delivering the essence of speed and intelligence, the Edifice line of analog metal watches evokes a sense of velocity and motor sports energy with the movement of the hands and distinctive watchface. Edifice watches are especially popular with motor sports fans, thanks to their various stopwatch functions and standout design.

Red Bull Racing’s quest for speed and their intelligent racing strategy is a perfect match for the Edifice brand. Now, as a Red Bull Racing Official Partner, Casio will support the Red Bull team and its drivers, Mark Webber and Sebastian Vettel. Edifice has been designated the official team watch for the contract term through December 31, 2009, and the Casio logo will appear on the racing suits and undershirts worn by these two drivers. The Casio logo will also be added to the trucks, garage walls, media walls, and press releases of Red Bull Racing, and Casio will have the right to use images of the two drivers, the F1 race cars, and the team, in its advertising.

Yuichi Masuda, Senior General Manager of Casio’s Timepiece Product Unit, said, “We are delighted to be able to support Red Bull Racing. The team is an ideal brand ambassador for Edifice, which embodies a sense of velocity and motor sports energy. We wish Mark Webber, Sebastian Vettel and the entire Red Bull team great success for the F1 season.”

There will be 17 races during the 2009 F1 season, the first of which will be held in Australia on March 27, 2009. Casio will conduct various sales promotion campaigns for Edifice in its capacity as an official Red Bull Racing partner.

About the Red Bull Racing Formula 1 Team

Red Bull Racing entered the world of Formula 1 in 2005, and is an up – and – coming team that continues to grow in its quest to win a championship title. The team includes the following two drivers for the 2009 season: Mark Webber, who has established a firm position as a regular driver, and Sebastian Vettel, who is gaining attention as the youngest man ever to set numerous records. The two have renewed its strong determination to win, and is ready to take the coming season by storm.

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Casio G-shock to Become Official Team Supporter of the Red Bull Air Race World Championship in 2009

Casio G-shock to Become Official Team Supporter of the Red Bull Air Race World Championship in 2009

Casio Computer Co., Ltd., announced today that the G-shock brand of shock-resistant watches will provide support for the 2009 Red Bull Air Race World Championship, brings world-class race pilots together in a global motor sport competition based on speed and skill. G-shock will be an Official Team Supporter of the Red Bull Air Race World Championship.

The Red Bull Air Race World Championship is a test of physical and mental endurance where the world’s best race pilots navigate an obstacle course in the sky at speeds reaching 370 km/h, while being subjected to gravitional forces of up to 12 Gs. With its advanced technology coupled with shock-resistant, vibration-resistant construction, G-shock is more than tough enough for these incredible sportsmen. Since G-shock’s image is so compatible with this unique form of motor sport, Casio has become an Official Team Supporter of the 2009 Red Bull Air Race World Championship. Throughout the contract term through December 31, 2009, the company will throw its support behind an up-and-coming pilot, Matthias Dolderer, and his team.

As a supporter, the G-shock logo will appear on Dolderer’s aircraft and a composite logo has been created that combines Red Bull Air Race and G-shock insignia. Casio will also be able to use photos and videos of Dolderer, his aircraft, and the races, in their worldwide advertising activities.

Matthias Dolderer, Red Bull Air Race pilot, said, „I am very pleased that G-shock supports my team in this racing season. This tough watch is the perfect timekeeper for race pilots like me because we have to withstand G-forces of up to 12 G in the cockpit – and this watch goes along with it. I will do my very best to be on the podium together with G-shock as often as possible.”

Yuichi Masuda, Senior General Manager of Casio’s Timepiece Product Unit, said, “We are very pleased to be able to use the G-shock brand to support the Red Bull Air Race World Championship. We plan to convey the appeal of the latest addition to the G-shock line, called Gravity Defier, directly to the public, through the Red Bull Air Races. This watch has the specifications needed to deliver the outstanding performance racing pilots need under extreme cockpit conditions.”

With the participation of 15 world-class pilots, the 2009 season will kick off in Abu Dhabi, UAE, on April 17, 2009, before moving on to races in five other countries. Casio is undertaking various sales promotion campaigns for the G-Shock utilizing its rights an Official Team Supporter of the Red Bull Air Race World Championship.

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Die Deutschen sind Bauch-Entscheider: CASIO Mathemonitor: Jeder Dritte trifft Entscheidungen rein nach Gefühl.

Die Deutschen sind Bauch-Entscheider: CASIO Mathemonitor: Jeder Dritte trifft Entscheidungen rein nach Gefühl.

Norderstedt, 24. Januar 2008. Worauf verlassen sich die Deutschen, wenn sie zum Beispiel eine Lebensversicherung abschließen wollen: aufs Bauchgefühl oder auf die Statistik? Der aktuelle CASIO Mathemonitor liefert die Antwort: 34 Prozent der Befragten treffen Entscheidungen rein nach Gefühl und wägen Chancen und Risiken aus dem Bauch heraus ab. Im Auftrag des japanischen Elektronikkonzerns CASIO hat das Meinungsforschungsinstitut forsa Ende 2008 bundesweit 1.005 Personen ab 18 Jahren befragt, wie sie Entscheidungen fällen. Allen Vorurteilen zum Trotz vertrauen Männer und Frauen gleich häufig aufs Gefühl.

Klares Votum gegen die nackten Zahlen einer Statistik: Nur knapp jeder fünfte Befragte (19 Prozent) vertraut darauf und zieht bei Entscheidungen so oft wie möglich Statistiken zu Rate – Männer mit 25 Prozent etwas häufiger. Welche Strategie der Entscheidungsfindung – Gefühl oder Statistik – tatsächlich die besseren Ergebnisse liefert, ist sicherlich vom Einzelfall abhängig.

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Innovatives Kassensystem von CASIO: QT-6600 Premium – Der neue Profi-Partner für die gehobene Gastronomie

Innovatives Kassensystem von CASIO: QT-6600 Premium – Der neue Profi-Partner für die gehobene Gastronomie

Norderstedt, Februar 2009 – Mit der QT-6600 Premium stellt CASIO ein neues, innovatives Kassensystem vor, das ideal zur gehobenen Gastronomie passt. Es ist auf der einen Seite ausdauernd, robust und wertbeständig und auf der anderen Seite bietet es viel Platz für individuelle Wünsche und Ideen. Besonders hervorzuheben ist dabei der große 15“-Touch-Screen-Bildschirm, der es ermöglicht, individuelle Raumpläne oder eine spezifisch gestaltete Bedieneroberfläche zu realisieren. Das macht die QT-6600 Premium auch in ihrer Bedienung einfach, sicher und hoch komfortabel.

Was die QT-6600 Premium darüber hinaus so interessant für die gehobene, moderne und anspruchsvolle Gastronomie macht, ist ihre umfangreiche, intelligente Ausstattung. Sie bietet eine zentrale Tischverwaltung, die auch mehrere Kassen miteinander vernetzt sowie eine Tisch-Reaktivierung, die auch noch nach Rechnungsausgabe verwendet werden kann. Eine detaillierte Rechnung mit entsprechendem Bewirtungsbeleg gemäß der aktuellen Steuergesetzgebung ist für dieses Kassensystem selbstverständlich. Da die QT-6600 Premium kein PC-basiertes System ist, ergibt sich noch ein weiterer, wesentlicher Vorteil: Viren und Trojaner haben bei dieser Kasse keine Chance, und auch nach einem möglichen Netzspannungsausfall kann sofort weiter gearbeitet werden.

Für das Management steht ein umfangreiches Berichtswesen zur Verfügung, das hilft, das Geschäft gezielt zu analysieren und zu optimieren. Zum Beispiel eine genaue Verkaufsauswertung des Tagesgeschäfts, die es auch ermöglicht, Trends frühzeitig zu erkennen oder eine Manageranalyse zur systematischen Auswertung aller Bediener- und Verkaufsaktivitäten.

Neben der integrierten Kundenanzeige kann dieses Kassensystem ganz individuell auf die eigenen betrieblichen Bedürfnisse aufgerüstet werden. Zur Verfügung stehen Thermodrucker mit 80-mm-Rolle sowohl mit seriellem als auch mit einem Seriell/Ethernet (LAN)-Anschluss oder der Rechnungs- bzw. Guest Check-Drucker, ein sog. Slip Printer. Darüber hinaus gibt es optional auch noch eine zusätzliche externe Kundenanzeige, einen internen Magnetkartenleser und eine Schublade mit Geldeinsatz in zwei Größen.

Technische Daten
Anzeige: 15“-Farb-LCD-Bildschirm mit Touch-Screen-Funktion; interne Kundenanzeige mit 2 Zeilen á 20 Zeichen; Schnittstellen: 6 x RS-232 und 1 x Ethernet (RJ-45) und 2 x Schubladenanschluss, inkl. CF-Card Port (FAT 32) und Orderman-Anschluss; Dallas-Magnetschloss; Stromversorgung: 120 bis 240 VAC, max. 1,5 A; Umgebungstemperatur: 0° bis 40° C; Umgebungsluftfeuchtigkeit: 20 % bis 85 %; Gewicht: ca. 8,3 kg, inkl. Standvorrichtung.

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Casio G-SHOCK and b Store Collaboration at the Exclusive Tokyo Calling Party

Casio G-SHOCK and b Store Collaboration at the Exclusive Tokyo Calling Party

London Fashion Week on Monday evening saw Casio G Shock and b Store come together to rock Saville Row with their exclusive Tokyo Calling party and presentation. Casio G Shock and b Store collaborated to showcase their Tokyo watch models, based on the unique design concepts of G Shock artists available exclusively through this iconic London outlet for a limited period only.

The night kicked off with a Smirnoff Black in-store drinks reception and installation presentation for the cream of the UK´s fashion press and influencers before heading across the road for G Shock VIP after-party in world famous Sketch.

Casio stalwarts UK rap sensation Sway, DJ Ironik and singer Pixie, one of the hottest talents for 2009, rubbed shoulders with the team from Dazed & Confused, our party co-hosts and danced the night away to Tommy Evans and Dan Lively, two of the hottest talents on the UK house scene.

Celebrating over 25 years of rich design heritage, the G Shock watch, first designed in 1983 by CASIO´s Kikuo Ibe, was created to defy the traditional concepts of a watch as a fragile and easily damaged accessory. The G Shock watch was a revolutionary new design constructed so that was virtually unbreakable.

b Store are one of the worlds most iconic design brands and the leading purveyors of the UK fashion industry. Owners, Matthew Murphy and Kirk Beattie, are rapidly on the pathway to build one of London´s most iconic menswear labels, b Clothing.

The G Shock and b Store collaboration launched with a spectacular conceptual window display,
created by Hellicar & Lewis titled; „Together (Everybody Hertz)”

„Together” is a unique installation by Hellicar & Lewis for the b Store, specially commissioned by G Shock. Inspired by the aesthetics, functionality and purpose of G-Shock, „Together” shows a familiar analogue physical phenomenon in such a way as to prompt further enquiry and experimentation. The installation uses a series of research grade ripple tanks to create a unique triptych of physical systems, each interacting with their surroundings in a different way.

The collaboration and display will be active throughout London Fashion Week, and will visible through the iconic shop front on London´s, Saville Row, providing a focal point for the International fashion influx during London Fashion Week.

For further information and images, please contact rufus@radiatorpr.com

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Casio G-SHOCK and b Store announce Tokyo Calling

Casio G-SHOCK and b Store announce Tokyo CallingFriday 13th February, 2009, London, UK – Casio G-SHOCK and b Store are proud to announce “Tokyo Calling”, the exclusive retail collaboration between one of the worlds most iconic design brands and the leading purveyors of the UK fashion industry.

Celebrating over 25 years of rich design heritage, Casio G-SHOCK and b Store have partnered to showcase their Tokyo watch models, based on the unique design concepts of G-SHOCK artists available at retail EXCLUSIVELY through this iconic UK outlet for a limited period only.

This project goes live with an exceptional conceptual window display, created by Hellicar & Lewis titled;

„Together (Everybody Hertz)”

„Together” is a new installation by Hellicar & Lewis for the B Store, specially commissioned by G-SHOCK. Inspired by the aesthetics, functionality and purpose of G-SHOCK, „Together” shows a familiar analogue physical phenomenon in such a way as to prompt further enquiry and experimentation.

„Together” uses a series of research grade ripple tanks to create a unique triptych of physical systems, each interacting with their surroundings in a different way.

The collaboration and display will be active throughout London Fashion Week, and will visible through the iconic shop front on London’s, Saville Row, providing a focal point for the International fashion influx during London Fashion Week.

The G-SHOCK watch, first designed in 1983 by CASIO’s Kikuo Ibe, was created to challenge the traditional concepts of a watch as a fragile and easily damaged accessory; the G-SHOCK was a new design offering a watch that was virtually unbreakable. With new wave ceptor technology to ensure perfect timing, G-SHOCK has revolutionised the ordinary watch.

b Store owners, Matthew Murphy and Kirk Beattie, are fast on their way to building one of London’s most sought-after menswear labels, b Clothing. Since its conception in 2007, the b Clothing line has gone on to cement the b Store as a manual of style.

With both Murphy and Beattie working in the store daily, inspiration for the clothing line is never far away. ‚We design in the shop as we are constantly inspired by the people we meet every day, so it seems the best place’, Murphy says. The idea of starting the collection originally came from the need of basic men’s fashion staples within the store. Murphy says ‚we work with so many creative talents, but it was difficult to find basics in their collections, this inspired us to create our own clothing collection that would sit alongside both our shoe collection and the designers we already worked with’. As well as offering their own clothing label and the b Shoe range, b Store acts as a showcase for young designers, stocking brands such as Bernhard Willhelm, Ann Sofie Back, Peter Jensen and Tim Soar. Opening in 2000 b Store moved to the current position on London’s Savile Row in February 2006, and won Shop of the Year at the British Fashion Awards in the same year.

“We were honoured to be asked to collaborate with G-SHOCK, as for both of us growing up, CASIO and G-SHOCK were the coolest brand around.”

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G-SHOCK and b Store Unite for Limited Tokyo Collection

G-SHOCK and b Store Unite for Limited Tokyo Collection

G-SHOCK announces the launch of a London Fashion Week inspired collaboration with the independent Savile Row boutique b Store. The store supports the most interesting design talent around so it’s no wonder that they have partnered up with G Shock, for this exciting new collection.

G-5500US-3JR

In the hands of Japanese style and design influencers, G Shock fans demanded the return of the simple original. Classic G shape, fluro-colour and functional watch face, it’s back. But different. (Pause for applause).

G-8100US-8JR/ G-8100A-5JF

Born out of the architectural re-cycling of modern metallics, Ryusuke Moriai took the original space age wrist computer and zoomed it fast forward.

MTG-1000BR-1AJF

Relentless City living defined the design & detail inherent within Ryusuke Moriai and Tatsua Izaki’s new MTG-1000. With atomic time-keeping & accuracy, this is built to perform for 24 hours, across 27 time zones and at 200 meters of water pressure.

GW-M5600R-1JF

The pure beauty in simple design and astonishing performance gave birth to the new and exclusive M5600. Based on the first ever G Shock watch designed by the legendary designer, Kikuo Ibe, this classic G Shock exterior hides a hidden world of technical dexterity for true watch aficionados worldwide.

For press enquiries please contact Rufus Abbot on 0207 404 8264 or
rufus@radiatorpr.com

WWW.G-Shock.co.uk
WWW.bstorelondon.com

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Casio Introduces HIGH SPEED EXILIM Digital Compact Cameras, with Burst

Casio Introduces HIGH SPEED EXILIM Digital Compact Cameras, with Burst
Shooting in the Slimmest Look Yet.
Plus the First Models in the Digital Camera Industry with Automatic Moving
Image Transfer – the New Dynamic Photo Function.
Stylish digital cameras that make great use of Casio´s high-speed digital technologies

January 9, 2009 — Casio Computer Co., Ltd., released some exciting details about its upcoming digital camera models today. Soon to be released are the slim, compact High Speed EXILIM models EX-FS10 and EX-FC100 featuring high-speed burst shooting faster than an SLR camera, and the EXILIM models EX-Z400, EX-Z270, and EX-S12, which make the most of Casio´s high-speed image processing engine to enable users to cut and paste moving subjects onto still backgrounds.

Casio has been a pioneer in digital cameras for over ten years. The new models maintain Casio´s long tradition of innovation and creativity. In 1995, Casio introduced the QV-10, the world´s first consumer digital camera with an LCD monitor so users could view the images they had just taken. In 2002, the company released the EX-S1, a card-sized camera so thin that it could be carried anywhere. In 2008, Casio launched the highly anticipated EX-F1 and EX-FH20, boasting high-speed burst shooting capabilities to ensure that users would never miss a crucial moment again, not to mention the ability to record high-speed movies that capture motion too fast for the human eye to perceive.

Casio´s effective use of fast digital technologies to deliver unprecedented high-speed burst shooting and high-speed image processing of these new models has exceeded all expectations of what digital cameras should be able to accomplish. These stylish cameras are the first bold step in a major transformation of the traditional definition of the photograph, offering users entirely new ways of enjoying still and moving images.

High Speed EXILIM models EX-FS10 and EX-FC100
By reducing the size of the circuitry and the image sensor units, Casio has produced two very small cameras that offer a high-speed 30 shot-per-second burst rate and high-speed movies at a maximum of 1000 fps. The EX-FS10 is a card-sized camera just 16.3 mm thin, and the EX-FC100 is a compact camera that fits perfectly in the palm of the hand. These cameras also offer a number of other innovative functions including allowing the user to capture a still image while viewing the movement of their subject in slow motion and automatically selecting and saving one frame from continuous shots.

EXILIM models EX- Z400, EX-Z270, and EX-S12
Taking advantage of the high-speed image processing abilities of Casio´s state-of-the-art EXILIM Engine 4.0, which is built into these models, the new Dynamic Photo function allows the photographer to cut out the main subject of interest in an image that has just been captured and then combine it with another image to form the background. Users can also cut and paste several rapid-succession images to create a moving subject on a still background. This function makes it easy for users to create composite scenes from an image juxtaposition that exists only in virtual reality, or they can create a composite image that conveys a certain message. Casio technologies like these are creating whole new avenues of enjoyment that go far beyond mere picture-taking, delivering greater creative and viewing pleasure.

Casio has set up a special website (www.exilim.com/dp/) that demonstrates many interesting ways to use the Dynamic Photo function. Following the release of the cameras, Casio will offer new services that expand the fun of the Dynamic Photo function.

Also to be released at this time is the EXILIM EX-Z1 — a camera with a compact body based on a new design concept — which makes high-quality photographic functionality simpler to use than ever before.

High Speed EXILIM Models EX-FS10 and EX-FC100
Stylish, high-speed digital cameras that offer high-speed burst shooting

Two high-speed digital cameras that are convenient to carry everywhere
High-speed burst shooting and high-speed movie functions have been squeezed into these slim, compact, highly mobile cameras. EX-FS10
In this card-sized camera measuring just 97.1mm x 59.4mm x 16.3mm, Casio has packed a newly developed 3X optical inner-zoom lens and a 2.5-inch high-performance Super Clear LCD. This high-speed model boasts an effective 9.1-megapixel resolution.

EX-FC100
The EX-FC100 is a compact camera measuring 99.8mm x 58.5mm x 22.6mm. It offers a 5X optical zoom lens with a CMOS shift anti-shake function and a 2.7-inch high-performance Super Clear LCD. This high-speed model boasts an effective 9.1-megapixel resolution.

30 shot-per-second high-speed burst shooting ensures that every crucial moments is captured
Both of these cameras can take up to 30 shots per second of high-resolution 6.0-megapixel images. What’s more, they can save up to 25 frames prior to the instant that the shutter button is actually pressed, so even if the user hits the shutter a bit late, that special moment will not be missed. The number of shots per second can be set at 30, 15, 10, 5, 3 or auto, and the user can set the total number of shots in one burst at 30, 20, 10 or 5.

Easy, convenient functions that make the most of high-speed burst shooting
These cameras can automatically record just the best of the images captured in a high-speed burst. Also, a number of images from a burst can be combined into a single image. It is this high-speed burst capability that offers the functionality for easily creating photos precisely in accordance with the wishes of the user. After taking a set of shots, there is no need to go to the trouble of manually select the best one. Slow Motion View
By pressing a dedicated button during shooting, it is possible to view the movement of the subject in slow motion on the LCD monitor. The user can press the shutter while viewing the LCD monitor, selecting the perfect moment to capture from a scene that looks as if time has been slowed down.

High-Speed Anti-Shake and High-Speed Night Scene functions
These functions work because the cameras can combine a number of images taken in burst mode, and then align the position of the subject to form a single shot. This means that, even without a tripod, zoom photography and night shots are beautifully rendered, virtually making photo blur a thing of the past.

High-Speed Best Selection
To ensure that a natural, fleeting smile is captured, these cameras can automatically select the best image from a set of images taken in burst mode, with the subject smiling, with no photo blur, and with the subject’s eyes open. The best image will be saved.

Lag Correction
These cameras make it possible to set in advance the time lag between the moment that the user wants to capture and the actual time of taking the picture. This way, it is possible to capture that precious instant at any time, with minimal lag. This works because the cameras select from the images they temporarily store in their burst mode buffers the one image that was taken at the specified interval prior to the shutter being released, and just that image is saved.

High-speed movie recording at up to 1,000 fps
These cameras have a high-speed movie function that can record motion that is ordinarily too fast for the human eye to see, and then play it back in ultra-slow motion. The frame rate can be set at 1000 fps, 420 fps or 210 fps. Also, even while recording a movie clip at the standard speed (30 fps), by pressing a single button the frame rate can be changed to the 210 fps high-speed mode.

HD Movie function
The HD Movie function will record beautiful videos at a size of 1280×720 pixels. Also, pressing the dedicated movie button while shooting an HD movie clip will capture a 6.0-megapixel still image.

EXILIM Models EX-Z400, EX-Z270, and EX-S12
New high-speed image processing engine allows moving subjects to be
cut and pasted onto still backgrounds or other images
Newly developed EXILIM Engine 4.0 built in
Representing a significant upgrade from the EXILIM Engine 3.0, the EXILIM Engine 4.0 is a powerful electronic package comprised of an ordinary CPU and a high-speed dedicated image processing CPU. It delivers outstanding colour reproduction and a rich tonal range that guarantees superior visual expression. Noise reduction at high-sensitivity levels also helps to produce high-quality, beautiful images. Even better, despite the new image combination functionality and other functions that entail complex processing, energy consumption is about 30% lower than before, which means longer battery life. The new engine successfully combines the pursuit of radical new functionality with improvements to many conventional camera features.

Dynamic Photo function, where the subject moves against a still background
Thanks to the high-speed image processing capability of the new engine, a moving subject can be cut out of a number of images that have been shot and combined with a different still shot that forms the background. A unique digital camera image where only the main subject in the photo is moving can be created using just the camera, with no editing on a computer.

Other functions that utilize the new image processing engine Hand-held night photography (EX-Z400 and EX-Z270 only), and shooting in adverse lighting conditions
In cases where it can be difficult to get a good shot, such as with night scenes which tend to result in photo blur, or where backlighting can cause poor exposure of faces or the background, these cameras automatically analyze the situation and make the most appropriate settings. This means that all the user has to do is to press the shutter button to take beautiful pictures.

Tracking AF
Using the image analysis technology in the new engine, the ability of the auto focus function to automatically follow a moving subject has been refined. In addition to improvements to the accuracy of auto focus tracking, when a subject leaves the frame the camera makes a record of it, and when the same subject once again enters the frame it is recognized by the camera, and auto focusing is resumed.

Makeup function
In addition to recognizing faces and adjusting focus and exposure accordingly, these cameras can make adjustments to smooth skin in images and soften facial shadows caused by sunlight, creating beautiful photographs of people´s faces. The photographer can choose from one of twelve levels of skin beauty using different strengths of image processing, and can shoot after viewing the results in the LCD monitor.

HD Movie function
Just by pressing the dedicated movie button, these cameras will record beautiful HD movies at a size of 1280×720 pixels.

A complete lineup EXILIM EX-Z400
This model boasts a wide-angle 28 mm, 4X optical zoom lens and has an effective 12.1-megapixel resolution. It also features a large 3.0-inch high-resolution LCD monitor and the CCD shift anti-shake mechanism. The long life battery can take around 550 shots on a full charge.

EXILIM EX-Z270
This camera offers a wide-angle 28 mm, 4X optical zoom lens and has an effective 10.1-megapixel resolution. Its stylish form houses a CCD shift anti-shake mechanism and a 2.7-inch widescreen LCD monitor.

EX-S12
This camera has a stylish body measuring just 94.2 mm x 54.6 mm x 14.9 mm (13.8 mm at the thinnest part). It boasts a 3X optical zoom and a 2.7-inch widescreen LCD monitor and has an effective 12.1-megapixel resolution. It is finished in a design with both the high-class feel and beauty of stainless steel.

EXILIM EX-Z1
A “Sleek & Powerful” digital camera with a compact design
Design achieves a lightweight, yet durable image
Designed to fit the concept of “Sleek & Sturdy,” this camera has a compact form, measuring just 96.8 mm x 56.5 mm x 17.8 mm. The edging that frames the body presents a light, casual feel, but at the same time gives the user the sense that this camera is tough and reliable. In addition, the camera colour is not limited to a single hue. Rather, the control panel, frame, and rear casing boast contrasting colours, presenting a whole new idea in camera colour schemes.

An effective 10.1-megapixel camera with a 3X optical zoom lens
In addition to offering the ability to reproduce a detailed image of the subject, this camera is very responsive and easy to operate. It has an effective 10.1-megapixel resolution, and delivers excellent performance. Images taken at high resolution can be enjoyed as beautiful photographs whether printed large or cropped before printing.

Easy-to-see 2.7-inch widescreen LCD
This camera features an easy-to-see widescreen 2.7-inch LCD monitor. Shooting information is shown in an “operating panel” on the right hand side of the screen, which makes it easy to quickly change camera settings while shooting.

Fun widescreen movie recording
Just by pressing the movie button, widescreen movies can be recorded with an aspect ratio of 16:9. The camera also offers YouTube Capture Mode, which records and saves movies at the ideal settings for the world’s largest video sharing site, YouTube. Recorded video can be easily uploaded to YouTube using the special included computer software.

Customizable focusing frames and menu screens
Focus frames
As well as the rectangular focusing frame usually displayed on the LCD monitor, users can choose designs such as a heart or a butterfly for the frame design. When the camera is correctly focused, a beautiful heart can be displayed, and when correct focus is not achieved the heart pattern breaks up. This makes it easy to ensure correct focus, and it is fun, too.

Menu screens
Menu screens can be freely selected from a total of six colours – black, chocolate, cinnamon, rose, sky blue and olive green.

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Casio Mobile Technology at the Retail Business Show 2009

Casio Mobile Technology at the Retail Business Show 2009

December 2008, London, UK – Casio Electronics Co. Ltd announces that they will once again be showcasing their entire range of innovative hand-held terminals and mobile technology products for the retail sector at the annual Retail Business Show, during 28-29th January 2009, stand D47 at London Olympia.

The Casio range will improve the efficiency of your operations with unique products designed for comfortable long term operation and ease of use. Casio are proud to announce that we have been short listed for a coveted Retail Business Show 2009 award in ‘Back Office Solutions’.

The Retail Business Show Awards will take place in London at Park Lane´s prestigious Grosvenor House Hotel on the evening of the 28th of January 2009, providing an excellent opportunity to showcase products to a wide range of delegates from the top retail organisations in the UK.

The Casio range can be used in a variety of business applications as demonstrated below with the DT-X7 and DT-X30.

DT-X7
Similar in size and weight to a mobile phone, the DT-X7 data terminal is light enough to carry around all day with ease, yet tough enough to cope with everyday life in a retail or warehouse environment.
A battery life of up to 26 hours and multiple communication options, the DT-X7 is one of the most versatile HHTs available today.
CMOS imager option for reading 2D barcodes is available in early 2009.

DT-X30
Various models come with Microsoft Windows Embedded CE 6.0 R2 or Windows Mobile 6.1 operating platforms (Windows Mobile available from Q1 2009 and is model dependant) to allow for maximum portability of solutions and easy software development.
Ergonomic case design ensures comfortable, easy operation when scanning for long periods.
Tough enough for most industrial use, being able to withstand a drop of 1.5 metres and a -20 to +50 temperature range.

Guy Boxall, Divisional Manager of Mobile Technology comments „the Casio range of DT-X mobile terminals has many industry unique features, bringing advanced technology and a superior level of customer support to the UK retail sector from a major global brand.”

Casio´s Mobile Technology experts will be on hand at the show to demonstrate how the Casio range can increase the productivity of your business. We look forward to meeting you at the Retail Business Show in January.

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Casio G-SHOCK 10:25 Carnaby Street Party

Casio G-SHOCK 10:25 Carnaby Street Party
Casio G-SHOCK saw some of the most influential movers and shakers of the
style and music worlds descend on the London Casio Carnaby store to celebrate
25 years of G-SHOCK

Casio London, 25th September, 2008 – Over 100 of the capital´s biggest media names joined us to party the night away at the re-vamped Carnaby Street store on the 25th September. Not only were we toasting 25 years of G SHOCK, it was also the 10 year anniversary of the stores Carnaby Street home!

Joining the likes of Esquire, GQ, FHM, Dazed Digital and MTV were two of the UK music world´s top artists – DJ Ironik and Taio Cruz!

Guests were given a tour of the new look shop, as well as getting the history of where Casio came from and where we are going.

In honour of the dates, the party was ‘officially’ closed at 10.25pm. G SHOCK wants to say a massive thank you to all those who made it down and we look forward to seeing those who haven’t visited us yet! Roll on the next 25 years!

For more information on Casio G Shock, the 25th Anniversary of the brand and more events that are happening please go to http://www.G-SHOCK.co.uk

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