LG replicates high end design in its new digital TV monitor range

LG replicates high end design in its new digital TV monitor range

LG Electronics, a leading provider of business solutions, today announces the UK launch of its stylish range of digital TV monitors, the M7WD series. Inspired by LG’s high-end TVs, the M7WD range’s curvaceous shape and slim silhouette is complemented by the company’s signature style red-coloured back. The range is available now and is aimed at people looking to combine PC functionality with full HD technology, digital TV and radio.

With high-spec screen technology (20,000:1 digital fine contrast ratio), the M7WD range produces sharp images and users can enjoy clear sounds from its 3W built-in speakers. In addition, its numerous connection ports, including SCART, DVI and HDMI – suitable for high definition next generation content, such as Blu-Ray and HD DVD – make it ideal for multifunctional use.

„The new monitors are a result of an increased demand for stylish space-saving products. Our latest range is multifunctional and boasts high-end design, making it the ideal choice for consumers expanding the traditional set up for home entertainment.” explains Warren Lewis, general manager, Business Solutions, LG Electronics.

Available in two screen sizes, 19″ and 22″, the M7WD series in store now nationwide.

Key specifications of the M7WD series:
– 5m/s response time
– High resolution: 1920 x 1080
– Brightness: 300 nits
– 170 degree viewing angle

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LG LAUNCHES NEW LAUNDRY RANGE

LG LAUNCHES NEW LAUNDRY RANGE
LG Launches New Laundry Range Focusing on Efficiency, Durability and Reliability
– Introducing Direct Drive Motor System with 10 Year Warranty –
Sydney, 6 May 2009 – LG Electronics Australia has launched its new laundry care range with Direct Drive Motor System. The range includes the new Stainless Steel Steam Washer, Steam Washer & Dryers, Combined Washer & Dryer, Front Load Washers and selected Top Load Washers
The Direct Drive System utilises fewer moving parts which reduces machine wear-and-tear and noise. LG has developed the system using state-of-the-art technology that integrates the motor to the centre of the drum, eliminating the belt and pulley. This new design also increases stability, durability and energy efficiency.
For consumers’ added peace of mind, The Direct Drive Motor also comes with a 10 year warranty (2 years parts & labour + 8 years on motor part) affording customers confidence in the quality of their LG Washer.
Further improving the efficiency of their laundry products, LG has ensured that all Steam Washer/Dryers, Combined Washer/Dryer, Steam Washer and Front load Washers (see model numbers at the end of this release) come with a 4.5 star Water Rating. This increased water rating provides yet another example of LG’s commitment to driving innovation and advances in addressing key consumer needs.
Glacel Lubrin-Zabat, Category Manager, Whitegoods, LG Electronics, is excited to announce this development in LG’s new laundry care range.
„LG is continually working to develop products that address consumer demands” she says.
„As economic pressures continue to affect our consumers, we know they are relying on manufacturers to provide products that will stand the test of time. With our new range of products, we have ensured the Direct Drive Motor is quieter, more efficient, more durable and covered by a ten year warranty for added peace of mind” added Mrs. Lubrin-Zabat.
The new range incorporates all of the unique design elements consumers have come to expect from LG. With sleek stainless steel and classic white finishes, ergonomic design and bold style features, LG continues to bring style to the home laundry.
All Steam Washer/Dryers and Steam Washer in this new range also feature the new Allergy Care Function and Steam Refresh Function providing a more hygienic wash.
Selected washers in the range have been fitted with larger doors for easy access when loading and unloading especially for large, bulky clothing, making the laundering process a breeze.
Utilising LG’s advanced technologies the new laundry series offers:
Allergy Care: Maintains a consistent temperature level of up to 60 degrees for ten minutes to assist in the reduction of more allergens such as common dust mites (on all Steam Washer/Dryers & Steam Washer)
Steam Refresh: A 20 minute cycle using no detergent and less than 1 litre of water that deodorises and reduce creases in your clothes without having to expose clothes to a full wash (on all Steam Washer/Dryers & Steam Washer)
Direct Drive Motor (10 year warranty): For a stable and quiet wash cycle; it is a state?of-the-art technology that integrates the motor to the centre of the drum, eliminating the belt and pulley. This means less noise, less vibration and increased durability. The Direct Drive Motor has also been given a 10 Year Warranty, 2 years parts and labour + 8 years on motor part (on all Steam Washer/Dryers, Steam Washers & Front Load Washers)
Steam Technology: To gently loosen dirt and remove stains for a clean wash (Steam Washers/Dryers & Steam Washers)
Pause & Add function: conveniently allows you to pause and add clothes to your wash load
Load Sensing: Automatically detects the load for optimum wash time and water consumption
Baby Care & Medic Rinse – washes at 60 degrees and rinses at 40 degrees
LCD Display: Easy to use and provides status messages during operation (selected models)
Wide Door*: Making loading and unloading easy for bulky items (Steam Washer/Dryers, Steam Washers & selected Front Load Washers)
Large 10kg Capacity: The large drum minimises tangling of clothes resulting in less wrinkles ? offering easier ironing (WD13050SD)
Intelligent Washing System – Sensors detect and adjusts imbalances and excessive suds during the operation for better washing performance ensuring efficient use of water and energy
Child lock features ? keeping your home safe and your kids out of harms way;
Water Rating ? 4.5 stars

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CONSUMER NOTIFICATION LG WEEKEND AWAY PROMOTION

CONSUMER NOTIFICATION LG WEEKEND AWAY PROMOTION
of the Weekend Away promotion entitlement.

All customers who have previously registered for the Weekend Away promotion and are entitled to receive a weekend away but have not yet redeemed their accommodation offer are to contact LG.

WHAT TO DO

Affected customers are requested to visit http://www.weekendaway.net.au

For alternate options please call the LG Weekend Away helpline on 1300 304 202 or email your enquiry to weekendaway@campaign.net.au

Please do not use any previous contact details you may have received.

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LG Mobile Partners with Boost Mobile Rock the Schools Tour

LG Mobile Partners with Boost Mobile Rock the Schools Tour
Sydney, Australia, 4 May 2009 – LG Electronics (LG), a global technology and design leader in mobile communications, is boosting its profile with the youth market by supporting this year’s Boost Mobile Rock the Schools tour.
LG has come on board this year as the official mobile phone handset sponsor of the event, which travels to 70 regional and metropolitan High Schools across Australia, giving students a free education on the diverse range of careers within the music industry, plus a lunch time rock concert. Three Australian independent bands (The Take, Stone Parade and Claire Clarke) will be performing and inspiring students, some of whom may not have ever seen a live band before.
The 15 week tour kicks off on Monday 4 May in Melbourne and LG will be promoting its ?uber cool’ handset, the KS360 Webslider as ?the’ must have mobile for Generation Y.
„We are very excited to be aligned not only with this event but also with Boost Mobile as they help position our youth-oriented products to the youth market,” said Nathan Dunn, General Manager Mobile Communications, LG Electronics Australia.
As well as onsite live demos of the handsets at the concerts, LG will be activating other activity to align themselves with the youth market, including:
An online drive to gain more information about the handset and get consumer feedback
LG Webslider giveaways through media channels
Product placement in the music video of the Tour bands where each band member receives a LG Webslider
VIP treatment for LG Webslider owners at each concert
Face in the Crowd competition for schools

To highlight the event’s kudos within the music industry, former Midnight Oil front man and Federal Minister for the Arts, Peter Garrett, is the official Patron, drawing on his experience and knowledge of the music industry to inspire Australia’s youth.
The LG KS360 Webslider boasts a host of funky features including a MP3 player, QWERTY keyboard, FM radio, a camera, Bluetooth and 10 MB internal memory giving everything budding rock stars of the future need in a phone.
Other strategic partners for Boost Mobile Rock the Schools include Boost Mobile, Guitar Hero World Tour, SUPR MySpace, Girlfriend, Habbo and Ch V.
Since 2006 Boost Mobile Rock the Schools has successfully toured over 170 schools and impacted over 130,000 students throughout metropolitan and regional areas in VIC, ACT, NSW, QLD and WA. The official website is http://www.rocktheschools.com.au.
For more information please visit the LG Mobile website at http://www.lge.com.au/mobile or call 1800 LG HELP (1800 544 357) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1trade; and A Technology Partner of Formula 1trade;. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit http://www.lge.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.

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LG ELECTRONICS CLEANS AND STEAMS UP THE LAUNDRY

LG ELECTRONICS CLEANS AND STEAMS UP THE LAUNDRY

Sydney, 30 April, 2009: Bringing smart technology to the laundry, LG is celebrating the end of dirty clothes with the launch of its new stainless steel 10kg Front Load Steam Washer (WD13050SD) and 10kg Steam Dryer (TD-V1000S) – a new laundry range for consumers who are looking for a more hygienic wash and better drying performance in their laundry appliances.
LG is investing in its laundry range by extending its unique Steam Technology into the new Steam Washer and Steam Dryer products and revolutionising the way consumers do their laundry by providing stylish and technologically advanced appliances.
The Steam Technology featured in LG’s new Steam Washer cleans clothes gently and effectively. Ideal for allergy sufferers, the high temperature of steam minimises many allergens such as common dust mites found in clothes. For stains, water used in the washing cycle turns into vapour and then expands and fluffs up the fabric to gently loosen dirt and remove stains – so people can feel confident that their clothes have been through a thorough wash cycle.
In addition to the Steam Technology feature, the new Steam Washer also includes LG’s Allergy Care technology which has been accepted by the National Asthma Council Australia’s Sensitive Choice Program. This technology has been proven to reduce common household allergens such as common dust mites by up to 99% by keeping a consistent level of temperature of up to 60 degrees for ten minutes.
For further information about the National Asthma Council’s Sensitive Choice program visit http://www.sensitivechoice.com.au
Glacel Lubrin-Zabat, Category Manager, Whitegoods LG Electronics understands that people are looking for laundry appliances that not only remove stains from their clothes, but also provide a more hygienic wash.
„LG’s unique Allergy Care and Steam Technology reduce allergens such as common dust mites and kills germs. By reducing many of the allergens that can be left in consumer’s clothes, LG is meeting consumer demands by providing a cleaner and purer wash,” said Mrs Lubrin-Zabat.
The Steam Washer also offers Steam Refresh, a 20 minute cycle which deodorises clothes that may not require a full wash or are slightly soiled. The Steam Refresh cycle uses no detergent and less than two litres of water in the drum – making it an efficient way to deodorise and refresh clothes without having to use the full wash cycle.
„And answering the prayers of households everywhere, the Steam Fresh technology featured in the Steam Dryer injects fabrics with a swirling jet of hot steam to refresh clothes, reduce static and reduce wrinkles – making ironing easier,” added Ms Lubrin-Zabat.
Both the Steam Washer and Steam Dryer feature a large 10kg capacity which is more convenient for large loads. The Steam Washer also features LG’s Direct Drive Motor, a state of the art technology that integrates the motor to the centre of the drum, eliminating the belt and pulley. This causes less vibration, frictional noise and increased durability. The Direct Drive Motor has been given a 10 year manufacturer’s warranty highlighting the company’s confidence in its washing appliances.
Both the Steam Washer and Steam Dryer also feature a wide porthole design with a transparent glass door making loading and unloading easier, especially for large, bulky clothing.
The Steam Washer has a 4.5 star water and 4 star energy rating. The Steam Dryer has 2 star energy rating.
Steam Washer (WD13050SD)
Steam Technology: To gently loosen dirt and remove stains for a cleaner wash
Allergy Care: Maintaining a consistent temperature level of approximately 60 degrees for ten minutes to assist in the reduction of more allergens such as common dust mites than in a conventional wash
Steam Refresh: A 20 minute cycle using no detergent and less than 1 litre of water that deodorises your clothes without having to expose clothes to a full wash
10 Year Direct Drive Motor Warranty (2 years parts & labour + 8 years on motor part) For less vibrations, noise and greater durability
Large 10kg Capacity: Convenient for larger loads
LCD Display: Providing status messages during operation
Pause & Add function: conveniently allows you to pause and add clothes to your wash load
Steam Dryer (TD-V1000S)*
Steam Fresh: Refreshes clothes, reduces static and reduces wrinkles
Flowsense: A duct/filter sensing system that detects and alerts you to blockages in the filter and ductwork to improve operating efficiency
Wide Door: Making loading and unloading easy for bulky items
Large 10kg Capacity: The large drum minimises tangling of clothes and less wrinkles – resulting in easier ironing
Better Drying Performance: The dual Electrode Sensor reads the actual wetness of clothes, while the Microchip Sensor detects the humidity in the tub, proving a high quality dry performance
* Requires a 20 amp connection

„Both the Steam Washer and Steam Dryer also feature a Pedestal as an optional accessory which is used for storage and is placed underneath the appliances for better height access,” adds Mrs Lubrin-Zabat.
Appealing to the style conscious, both the Steam Washer and Steam Dryer are available in a sleek, full stainless steel finish – finally style and aesthetics have found their mark in the laundry.
The Steam Washer WD13050SD – SRP $2,999 and Steam Dryer TD-V1000S – SRP $2,777 will be available in exclusive stockists. Pedestal accessories are available for SRP $499 each. For more information please visit the LG website at http://www.lge.com.au or call 1800 LG HELP (1800 544 375) for stockists.
For more information please visit the LG website at http://www.lge.com.au or call 1800 LG HELP (1800 544 357) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units ? Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1trade; and A Technology Partner of Formula 1trade;. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit http://www.lge.com.
About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world’s first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.

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LG LAUNCHES NEW SPACE EFFICIENT DISHWASHER

LG LAUNCHES NEW SPACE EFFICIENT DISHWASHER

– With a Slim Direct Drive Motor 10 Year Warranty –
Sydney, 27 April 2009 – LG Electronics Australia (LG) has today announced the arrival of its new, innovative dishwasher with Slim Direct Drive Motor (LD-1420T1). The Direct Drive Motor also comes with a 10 year warranty (2 years parts & labour + 8 years on motor part), affording customers confidence in the quality of their LG dishwasher.
Offering the latest in smart technology from LG, the Slim Direct Drive Motor allows room for larger plates, crockery and serving dishes to fit in one load. With design practicality and load efficiency in mind, LG’s Direct Drive Motor is placed vertically rather than horizontally to reduce the size of the motor.
LG’s Direct Drive Motor is unique in that it utilises fewer moving parts to reduce machine wear-and-tear and noise. At the same time it increases stability and durability.
This innovative dishwasher also comes with Flexible Basket System, where adjustable racks allow for more height so plates and dishes of most shapes and sizes will fit with ease. Long stemmed glasses are easily accommodated and the knife rack ensures large knives can be safely tucked away.
In addition, the new LG Slim Direct Drive Dishwasher comes with a UV lamp which is activated during and after the wash cycle and during the dry cycle to reduce bacteria. The extra hot rinse cycle enables the water temperature to rise at up to 80 degrees for a more hygienic wash.
Glacel Lubrin-Zabat, Category Manager, Whitegoods, LG Electronics, understands that consumers expect dishwashers to offer a practical solution to dirty dishes and make life that little bit easier in the kitchen.
„LG is constantly looking at ways to improve design practicality to ensure that appliances such as the Slim Direct Drive Motor dishwasher, fits consumers’ lives and responds to their needs. This latest innovation in dishwasher technology is a key example of LG’s commitment to delivering smart technology and stylish design in the home”.
LG’s new dishwasher also delivers superior functionality, by providing a half load option that ensures even a small load of dirty dishes can be hidden away and washed in a shorter amount of time.
LG’s new dishwasher with Slim Direct Drive Motor features:
14 Place Settings.
Vario Wash System – alternates water between the top and bottom arms for a more powerful spray.
Half Load Option – this program can be selected when you want to use the dishwasher even if it’s not full. With this option, either the upper and lower basket alone can be selected to wash smaller loads to save you time.
Flexible Basket System – Adjustable racks in both the upper and lower baskets enable you to easily cater for dishes of all shapes and sizes. Long stemmed glasses are easily accommodated and a knife rack ensures large knives can be safely tucked away.
Hybrid Drying System – Combines ventilation and condensing drying for optimum drying results.
UV Lamp – The UV lamp is activated during and after the wash cycle and during the dry cycle to reduce bacteria.
Extra Hot – During the rinse cycle, water temperature rises up to 80 degrees, providing a more hygienic wash.
Triple Spray – Triple Spray provides a better performance and cares for your dishes with a Spray Intensity Option. You can select different water pressure levels, soft, normal and strong for either a delicate for a stronger wash.
Water Rating- WELS 4 Star/13.9 Litre per wash.
The new dishwasher (LD-1420T1) is available in retail stores nationwide from March 2009. SRP: $1,449.

For more information please visit the LG website at http://www.lge.com.au or call 1800 LG HELP (1800 544 357) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units ? Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1trade; and A Technology Partner of Formula 1trade;. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit http://www.lge.com.
About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world’s first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.

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INTRODUCING THE SECOND PRADA PHONE BY LG

INTRODUCING THE SECOND PRADA PHONE BY LG

– Another quantum leap in mobile phone innovation and design by PRADA and LG Electronics –
Sydney, Australia – 22 April, 2009 – Almost identical to the highly successful original, the new mobile phone has a hidden secret. In one smooth movement the ultra-thin keyboard slides from under the handset. As serenely as it appears it slides invisibly, effortlessly away – a modern icon of mobile style and design with an extra competitive edge.

The new PRADA phone by LG is the highly anticipated successor to the original PRADA phone, which first brought PRADA together with LG, one of the most advanced technology companies in the world.
The PRADA phone made history as the first full touch-screen phone to reach the market. With all the characteristics of the most digitally enhanced phones it was also a powerful aesthetic pioneer and quickly established its hold on the industry with over 1 million design-conscious users demanding handsets.
Its elegant good looks combined with a digitally sophisticated interface made it instantly appealing. The culmination of PRADA research and development in the complete interior as well as exterior design and functionality of the phone and accessories was key to this success.
The unique QWERTY keyboard available with the new mobile phone is designed for maximum ease of use. The metallic feel makes it a pleasure to touch and type, complimenting the slick design aesthetic. The silver keyboard along with the additional on-screen, call and hang-up buttons gives fresh tactility to the original minimal concept.
Other enhanced features include 3G compatibility with video calling, 7.2Mbps HSDPA, HTML browser, the 5 mega pixel camera with Schneider-Kreuznach certified lens, and Wi-Fi accessibility.
The second PRADA phone by LG is not just for pleasure, this is a luxury design accessory that can also compete on every level with the most technological hand held devices.
The new PRADA phone by LG will be available with a RRP of $999 through mobile retailers Virgin Mobile and Crazy Johns. Available in stores April, 2009.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units – Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems. For more information, please visit http://www.lge.com.
About PRADA Group
The PRADA Group is one of the world’s leading companies in the luxury goods market. Through the Prada, Miu Miu, Church’s and Car Shoe brands, the Group manufactures and markets high-quality handbags, leather goods and accessories, footwear, ready-to-wear, eyewear and fragrances. Its products are sold in 78 Countries around the world through 211 directly operated stores and a network of selected, high-end multi-brand shops and luxury department stores. The Group relies on 16 production plants, 14 located in Italy and 2 in Great Britain (for Church’s) and on 6,900 employees worldwide. Group’s revenues in 2007 reached 1.7 billion Euros.

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LG LAUNCHES ARENA

LG LAUNCHES ARENA

Fully-Loaded Multimedia Flagship Phone for 2009
Featuring groundbreaking intuitive 3D S-Class User Interface
Sydney, Australia, 15 April 2009 – LG Electronics (LG), a global technology and design leader in mobile communications, today announced the launch of LG ARENA (LG-KM900) to the Australian marketplace. ARENA is a fully loaded multimedia phone that offers an exhilarating visual experience made possible by LG’s intuitive new 3D S-Class User Interface (UI).

ARENA, LG’s new flagship model for 2009, is packed with top-of-the-line multimedia features and a totally new 3D UI of the next generation. It is the first multimedia phone for the global market to use Dolby Mobile from Dolby Laboratories, Inc. (NYSE: DLB) to deliver an exhilarating surround sound experience for video content and enhance the sound of music content.
„Following extensive research, LG found consumers’ needs were not being met with the current offering of mobile interfaces. By addressing the need for a simple, fast and fun way to engage with multimedia on ARENA, we have ensured ARENA offers stylish design with smart technology that will fit consumers’ lives,” said Nathan Dunn, General Manager Mobile Communications, LG Electronics Australia.

Reel Scrolling 3D S-Class User Interface
Intuitive
Intuitive and life-like touch-based 3D menus take the fuss out of searching through contacts and multimedia content, perfect for anyone more comfortable with a traditional analogue experience. Reel Scrolling lays out menus as if they were on a film reel, providing icons for each choice that are so easy-to-understand no further explanation is needed. Dragging a finger across the S-Class UI’s 3D reels allows users to scroll through entertainment options.

In ARENA’s camera mode, an intuitive on-screen dial, similar to those found on many high-end standalone cameras, makes it easy to customize shot settings for picture-perfect results.

Fast
ARENA’s S-Class UI was designed from the very start to leverage the advantages of touchscreens to eliminate unnecessary menus and steps. At its core is a cube layout that provides four customizable home screens that provides fast access to all features by flipping the cube with the flick of a finger. With multiple faces, the cube allows for four times more shortcuts than a single screen, making menus easier to access.
Cube Layout
Also created with fast access in mind are ARENA’s Elastic Lists, which make it easier to browse through contacts and other catalogued information. When touched, list items stretch like a rubber band to provide more detailed information, options or easy editing. This eliminates the extra step of switching to a new screen, saving time and making it easier to browse to other choices as well.
Fast yet smooth 3D transitions between menus are made possible by the perfect pairing of LG’s S-Class UI and a powerful AMD processor.

Dropping image effect in Floating Image Gallery Fun
Colourful graphics give ARENA a sense of dynamism and fun found in no other phone. ARENA’s dynamic graphics are especially evident in the phone’s Floating Image Gallery. When held upright, the phone displays photos neatly in rows. But turn the phone on its side and the photos cascade off the screen and reappear much larger. Sliding a finger from top to bottom, shows photos taken on different days. Dragging a finger from left-to-right shows photos taken on the same day.
Going one step further, its Tactile Analogue Alarm Clock and Radio Tuner make it almost feel like moving a clock’s hands or turning an actual dial.
The S-Class UI is the perfect 3D gateway to enter ARENA’s amazing multimedia environment, which includes immersive audio and razor sharp video for the perfect portable entertainment experience.

Multimedia Features that Come Alive
ARENA is the world’s first globally released handset with Dolby Mobile surround sound. This technology unleashes the power of surround sound for movies and video and delivers rich, resonant sound for music. A range of equalizer presets to fit all genres and individual tastes make the experience even better. A built-in FM transmitter means ARENA can play music wirelessly through a car or home stereo. A standard 3.5 mm audio jack means ARENA can be paired with any headphones.
LG ARENA’s large 3.0-inch full touchscreen display has incredible WVGA resolution, which is four times sharper than QVGA. With the clearest LCD screen available on a mobile phone, ARENA is ideal for watching DVD quality DivX or Xvid movies on-the-go.
D1 recording capability captures DVD-resolution video that looks great even when played back on a large TV. For added fun and versatility, ARENA can record 120 frames per second slow motion video to catch every detail.
ARENA can handle hundreds of music and movie files with 8GB of internal memory and 16GB of external memory. The powerful battery provides up to 30 hours of MP3 playtime and 300 hours of standby time.
The five megapixel camera goes far beyond what is found on most phones, with high-end features and incredible image quality comparable to that of a standalone camera. The ability to set the camera for auto or manual focus help perfectly preserve each moment.
ARENA’s audio, video and photos can easily be shared on social networking sites, thanks to 3G HSDPA 7.2 networks and Wi-Fi. The phone also supports Google Mobile Service which includes Google search, Google Maps, Gmail, YouTube and Google Blogs. A-GPS and geo-tagging are also possible. ARENA’s multi-touch capabilities greatly enhance the web surfing experience.
All of these powerful features are packed in ARENA’s sleek and refined metal body, perfectly sized to grab and go at 105.9 x 55.3 x 11.95 mm. Tempered glass over the touchscreen ensures long-lasting durability to keep the phone looking sophisticated and clean. ARENA will be available in silver and black titanium colour schemes.
The LG Arena will be available from Vodafone stores across the country for $0 upfront on either the $69 or $79 per month Internet Cap (on a 24 month contract) or can be purchased outright for RRP: $799. Optus and Telstra to follow.
For more information please visit the LG website at http://www.lge.com.au or call 1800 LG HELP (1800 544 357) for stockists.
* Google Mobile Service applications may vary according to service provider.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units ? Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1? and A Technology Partner of Formula 1?. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit http://www.lge.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.

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LG CEMENTS DESIGN LEADERSHIP WITH 14 INTERNATIONAL AWARDS]

LG CEMENTS DESIGN LEADERSHIP WITH 14 INTERNATIONAL AWARDS] Includes award for „Best of the Best” from red dot for Bluetooth speaker Sydney, Australia, 26 March, 2009 – LG Electronics Australia (LG), a global leader and technology innovator in consumer electronics, was recognized an impressive 14 times by two of the design industry’s most prominent competitions – red dot and iF (International Forum) design awards. LG was awarded the 2009 red dot award for product design in seven categories including „Best of the Best” for its Bluetooth speaker (MSB-200). Other LG products recognized by red dot include the Secret phone (KF750), 3G Watch phone (GD910), Universe washer/dryer pair with square doors (F1314FDS2/RV1308BS), microwave oven with wide transparent screen (UD A2), the world’s first aluminum body air conditioner (AS-W126BMSO) and stylish DVD player (DV4S). LG’s „Best of the Best” winning product is a stylish and easy-to-use portable speaker with a swivel hinge and free-form design. The unit can be easily connected to music devices such as MP3 players and mobile phones via a Bluetooth wireless connection. With its unique swivelling hinge, this stylish product is fully adjustable to provide optimal usability. Users can twist the stick-like speaker into a variety of positions to either stand up straight on a flat surface or be hung on a wall. In addition, LED lights on the unit blink in a unique rhythm, bringing a visual element to the listening experience. LG also received Germany’s iF design award in seven categories for its trendsetting products such as the 8MP touchscreen Renoir phone (KC910), plasma TVs (PS80 and PS70), and four-door French-door refrigerator (LMX25981). „Every LG product is designed with the needs of our customers in mind,” said Paul Bae, the head of LG Electronics Corporate Design Center. „Our design expertise is what sets LG apart from others in the industry. We are committed to bringing consumers a refreshing and unique experience with the products they use every day.” The red dot design award is one of the largest and most renowned industry competitions in the world. The gala award ceremony will take place on June 29, 2009 at the Aalto-Theatre in Essen, Germany. All award-winning entries will be exhibited in a special exhibition from June 30 through July 29, 2009, at the red dot design museum in Essen. The museum houses the largest permanent exhibition of contemporary design in the world. Last year LG was recognized in 11 categories at both the red dot and iF awards. Some of the winners from last year included Viewty, Venus, Voyager, LCD TV Matching Home Theater System and Triton washing machine. In 2006, LG was named the „Design Team of the Year” by red dot, becoming the second Asian company to win the organization’s Radius trophy. Currently available in Australia is the 8MP touchscreen Renoir phone (KC910) and Secret phone (KF750). Coming in April is the stylish DVD player (DV4S) and in May, the plasma TVs (PS80 and PS70). All other products mentioned are overseas models. For more information please visit the LG website at http://www.lge.com.au or call 1800 LG HELP (1800 544 357) for stockists. About LG Electronics, Inc. LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units ?- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™ As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit http://www.lge.com. About the red dot Design Award With more than 6,000 entries in its categories, the red dot Design Award is one of the leading and largest design competitions worldwide. Since 1955, the Essen Design Zentrum Nordrhein Westfalen has annually selected outstanding design quality and paid official tribute to the award-winning products in an exhibition. For more information, please visit http://www.red-dot.de. About the iF Design Award Established in 1954, the German iF communication design award boasts more than 50 years of history and tradition. Once a year, an exacting screening committee comprised of world-famous designers rigorously search candidates in terms of how safety and environment-friendliness are integrated in product design. Read more about the iF at http://www.ifdesign.de.

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LG ELECTRONICS REVS UP FOR ROUND ONE OF FORMULA 1™ IN MELBOURNE

LG ELECTRONICS REVS UP FOR ROUND ONE OF FORMULA 1™ IN MELBOURNE

Sydney, Australia, 24 March 2009 – LG Electronics (LG), a Global Partner of Formula 1™ and a Technology Partner of Formula 1™, will be leveraging its partnership and deploying consumer activations at the first round of the 2009 Formula 1™ Championship in Melbourne this weekend (Friday 27th – 29th March 2009.)
„We are delighted to be able to kick start LG’s Global F1 partnership here in Australia. LG is a premium and innovative brand and we feel there is a tremendous synergy with Formula 1™ with its highly technical and aspirational proposition,” said David Brand, Marketing Director, LG Electronics Australia.
„We are a market leader in cutting-edge technology and look forward to delivering this key message, and our innovative products, to the Australian market and millions of people globally,” added David.
Grand Prix fans will be able to experience LG’s range of innovative products at the specially designed LG Technology Design Centre, situated in the LG Merchandising Centre. Visitors to the LG Design Centre can experience some of LG’s latest stylish and pioneering products from the mobile phone range, including the 8 megapixel camera phone Renoir (KC910) and the soon to be released Arena (KM900) multimedia handset, the 2009 flat panel TV and AV ranges whilst watching all the race action streamed live from the track.
In addition, fans will have the opportunity to win a number of LG products as part of a $5,000 daily prize pool, and get a once in a lifetime experience of having their photo taken sitting in a full scale Formula 1™ car with their own pit crew. These images will be available to download free from a dedicated mircrosite.
As the Official Data Processor of Formula 1™ LG will be identified and credited on the official live timing service at all Formula 1™ events and in the associated timing and data TV graphics. The company will also enjoy a comprehensive package of premium marketing rights worldwide in association with the Formula 1™ brand.
For more information please visit the LG website at http://www.lge.com.au or call 1800 LG HELP (1800 544 357) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units – Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit http://www.lge.com.
About Formula 1™
Established in 1950, Formula 1™ is the world’s most prestigious motor racing series and the most popular annual sporting event. Currently it is watched on television by 600 million (approx.) viewers in more than 190 countries. Earlier this month, McLaren driver Lewis Hamilton clinched the FIA Formula One World Championship for Drivers, the youngest ever to do so, beating Ferrari’s Felipe Massa in a tense and thrilling season finale watched by record audiences. The Ferrari team won the FIA Formula One World Championship for Constructors title. In 2009 the Championship will be 17 Grands Prix in 16 countries across 5 continents, starting in Melbourne, Australia on 29 March 2009 and will include a new race in Abu Dhabi. For more information please visit the official website http://www.formula1.com

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