VADO HD POCKET VIDEO CAM: NOW SHIPPING IN EUROPE! SEE IT, SHOOT IT, SHARE IT … IN HIGH DEFINITION!

VADO HD POCKET VIDEO CAM: NOW SHIPPING IN EUROPE! SEE IT, SHOOT IT, SHARE IT … IN HIGH DEFINITION!

Compact pocket cam captures HD video and outputs it via HDMI to high definition televisions.
Creative, a worldwide leader in digital entertainment products, is now shipping the new Vado™ HD Pocket Video Cam in Europe. The thin, lightweight Vado HD is small enough to fit easily in a pocket, purse or the palm of a hand and it captures video in high definition (720p) at the touch of a button.

The Vado HD is the only pocket video cam that combines HDMI connectivity and a supplied HDMI cable. It supports high definition output to an HDTV at up to 1080i. It also features a precision glass lens for stunning video quality, and 8GB of built-in memory to carry up to two hours of HD video.

“We designed the Vado HD so people can easily shoot all of life’s spontaneous and fun moments, and then come home and watch the videos on their HDTVs – all with high definition quality,” says Steve Erickson, Vice-President and General Manager for audio and video with Creative. “Users can upload their videos to a PC, or even watch them on their flat screens in HD quality! The Vado HD delivers 1080i high-definition video to an HDTV with the convenience of an HDMI connection.”

The simplicity of the Vado HD makes it ideal for capturing video at a moment’s notice. While a camcorder may often be stored out of the way, the Vado HD is always ready in seconds to capture high definition clips that people can cherish and save for a lifetime. With 8GB of built-in memory, the Vado HD can carry up to two hours of HD video without the need for tapes or DVDs. The removable, rechargeable battery provides up to two hours of recording and playback, and extra batteries are available as accessories.

The Vado HD supports fast and easy sharing of video on YouTubeä and Box.netä. It has a built-in USB connector and can be plugged into a PC just like a thumb drive. It comes pre-loaded with Vado Centralä software, which shows thumbnails of video clips and lets users preview them or copy them to a PC. The software also supports one-click video upload to YouTube or Box.net. For easier sharing of videos with selected friends and family, they can use Box.net to view or download a copy of the video. Vado Central enables capture of snapshots, and users can create and edit their video productions with free Muvee software, included in Vado Central.

Vado HD at a glance:

* Slim, lightweight, pocket-sized design
* 720p HD video capture
* Included HDMI cable; HDMI connectivity provides 1080i video output to HDTV
* Built-in two-inch colour LCD screen
* Removable rechargeable battery
* Precision glass lens
* Built-in USB cable for PC
* Built-in Vado Central software program for posting videos to YouTube and Box.net, plus Muveeä software for video editing and customization, and capturing snapshots

Vado HD accessories

To personalise the Vado HD experience, the following accessories are available:

* A pouch for protection and storage
* Spare batteries, each offering up to two hours of recording or playback
* A power adapter with charging station
* A pouch for video capture under water
* The Vado HD is sold with an HDMI cable, silicon skin and USB extension.

About Creative

Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment — anytime, anywhere.

Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre facilities are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative’s sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Russia, Spain, Sweden and the UK. The European operation currently employs around 350 people.

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Creative Launches the Zii Platform and Ushers in the Era of StemCell Computing

Creative Launches the Zii Platform and Ushers in the Era of StemCell Computing

Creative Forms ZiiLABS and Ushers in the Era of StemCell Computing Where Nano-Sized Super Computing Will Be Available in Our Daily Lives through Flexible, Tiny, Powerful and Scalable SoC
CES, Las Vegas, Nevada, U.S.A. – Jan. 8, 2009 — Creative Technology Ltd. today announced the formation of ZiiLABS™ (a wholly owned subsidiary of Creative), with the combination of 3DLABS — which has a 25-year history as a leading innovator in programmable graphics, media and applications processing — and resources drawn from the largest product group in Creative, the Personal Digital Entertainment group.

The formation of ZiiLABS, the launch of the new ZiiLABS ZMS-05 SoC (System-On-Chip) and the new Zii™ Platform today usher in the new era of StemCell Computing™. The new ZiiLABS ZMS-05 SoC (System-On-Chip) will be unveiled and demonstrated from January 8-11 at the Consumer Electronics Show, South Hall booth #30651.

“We have invested a billion dollars and 10,000 man years of R&D effort over the last 25 years in platform solutions,” said Sim Wong Hoo, chairman and CEO of Creative Technology Ltd. “The combination of the technology from 3DLABS and the product development prowess of our Personal Digital Entertainment group delivers a complete, powerful and energy efficient platform with a very rapid time-to-market for our partners – the Zii Platform.”

“We now look to shaping the future of computing with the introduction of the integrated ZMS-05 media-rich processor, and ushering in the new era of StemCell Computing where we will bring the incredible benefits of nano-sized super computing right into our daily lives,” said Hock Leow, president of ZiiLABS.”

This StemCell approach has benefits in terms of:

* Flexibility — Utilizing a breakthrough technology comprising of programmable Processing Elements (PEs) which are basically Software Defined Silicon
* Scalability — 10Gigaflops to Petaflops (1015 floating point operation per second)
* Energy Efficiency — Huge processing power of the ZMS-05 SoC enables it to perform more in less time, equating to low power consumption
* Complete Solution — Ready-for-Market Zii Platform Solutions

Unlimited Flexibility

Stem cells are the basic building blocks of life, possessing the unique ability to develop into the specialized cells and tissues required by organisms to function effectively. Inspired by this concept, the ZMS architecture uses an array of media-optimized Processing Elements (PE) as its stem cells that can instantly develop into any of the specialized acceleration functions required of today’s media rich devices and offering advantages in terms of flexibility, performance and features when compared to the fixed function silicon blocks traditionally used in SoC designs.

Incredible Scalability

The scalability of the ZMS architecture is highlighted in the first Teraflop Accelerator with the footprint of an A4-sized sheet of paper, consuming less power than a desktop PC. By utilizing the virtually unlimited chaining capability of the ZMS chips, a state-of-the- art ‘hypercomputer’ with many Petaflops of processing power can be realized, which can be 100 times smaller, 100 times greener and 100 times lower cost than conventional super computers.

High Energy Efficiency

Due to the compute density of each Processing Element, the ZMS-05 SoC is able to do an immense amount of media processing in far less time — and with far less energy — than taken by standard processors; which translates into longer battery life. Intelligent power control means the speed and power consumption of the processor can be matched to the task in hand and unused features can be turned off completely, put in deep stand-by and reactivated instantly after weeks of shut down, helping to lengthen battery life even further.

Complete Zii Platform Solutions

The ZMS-05 processor combines the media processing array, dual ARM cores and a rich set of integrated peripheral controllers with hardware platforms and advanced SDK and middleware. This will enable Software Developers, OEMs, ODMs and System Integrators to create unlimited possibilities and develop a broad range of highly innovative products.

ZiiLABS Launch Partners

With the excitement about the ZiiLABS platform now public and the ZMS-05 in production, the Company is pleased to be working with many OEM partners worldwide announcing products based on ZMS including: MicroStar International, Perception digital, F&S Electronic, MediaNet, ASTAK, PowerLinux and Grandeye.

For more information, please visit http://www.Zii.com

About ZiiLABS

ZiiLABS is a worldwide leader in media-rich application processors, hardware platforms and advanced middleware. Its products enable OEMs, ODMs and system integrators to deliver industry-leading devices across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Labs to form ZiiLABS in January 2009. ZiiLABS with over 800 R&D engineers today has invested US$1 billion and 10,000 man years in media processing solutions and has offices in the UK, China, USA and Singapore.

For more information please contact:

Tim Lewis
ZiiLABS
+44 (0)1784 476 651
tim.lewis@ziilabs.com

About Creative

Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment — anytime, anywhere.

Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre facilities are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative’s sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Russia, Spain, Sweden and the UK. The European operation currently employs around 350 people.

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ZiiLABS Announces Zii Platform Partners Based on New ZMS-05 Media-Rich Applications Processor and Middleware ZiiLABS Partners Poised to Create Powerful, Highly Innovative Cutting Edge Devices Using Revolutionary StemCell Computing SoC

ZiiLABS Announces Zii Platform Partners Based on New ZMS-05 Media-Rich Applications Processor and Middleware

ZiiLABS Partners Poised to Create Powerful, Highly Innovative Cutting Edge Devices Using Revolutionary StemCell Computing SoC

ES, Las Vegas, Nevada, U.S.A. – Jan. 8, 2009 – ZiiLABS™ (a wholly owned subsidiary of Creative Technology Ltd.), a leader in media-rich application processors, hardware platforms and advanced middleware today announced the first OEM platforms based on the its new ZMS-05 Media-Rich System-On-Chip (SoC).

“We are excited to leverage our 25 years of R&D from 3DLABS and Creative to shape the future of computing in collaboration with our OEM partners, as they unveil innovative new products based upon the Zii Platform,” said Hock Leow, President of ZiiLABS. “The integrated ZMS-05 media-rich processor and middleware ushers in the new era of StemCell Computing where we will bring the incredible benefits of nano-sized super computing right into our daily lives.”

“The market is evolving and consumers are looking for lower cost, high performance, Internet-ready devices. We are excited to be working with ZiiLABS and the ZMS-05 SoC as they offer a rich platform for just such products,” said Mr. Steven Lee, AVP of MSI Micro-Star International.

“As a provider of state-of-the-art consumer solutions for Global brands since 1999, we were looking for a flexible and scalable platform which will enable us to build a range of portable devices that deliver media-rich, lower cost devices to our customers. We found the ZMS-05 to be the right solution to provide a PC-like experience for playing downloaded media without transcoding,” said Jeff Chui, Director of Corporate Planning at Perception Digital.

“As a leading supplier of Single Board Computers to the medical and industrial markets, the ZMS delivers the low power and exceptional media and graphics processing capabilities we require to keep pace with the ever increasing demands of our customers,” said Holger Frölich, CEO, F&S Elektronik Systeme GmbH.

“The flexible architecture, powerful multimedia processing capabilities and rich development platform made the ZMS the ideal choice for bringing our next range of IPTV and videophones products to the market quickly and effectively,” said Pepe Lorenzo, Director of Medianet.

“As we step into the Digital TV era, the market demands revolutionary products that deliver rich media content into your living room. We are excited to introduce the low cost HDTV Companion unit to the market based on the ZiiLABS ZMS processors and middleware,” said Jason Hsia, General Manager of ASTAK.

“As a platform solution provider of the low cost HDTV Companion Webox, ZiiLABS ZMS processors and middleware provides the major building blocks and we are excited to be working closely with ASTAK on their HDTV Companion unit,” said Alan Hou, General Manager of SiDa Electronics (HK) CO., Limited.

“As a developer of Linux-based embedded systems, we took the decision to base our next generation of products on ZMS-05. Its high level of peripheral integration, media capabilities and wide range of available codecs make it the ideal platform for our video conferencing and related products,” said Sven Luther, CEO, PowerLinux.

“ZMS SoC’s unique performance capability enables Grandeye to manage all the camera’s intensive processing requirements on a single chip, resulting in significant reduction in cost and power consumption. This enables Grandeye to extend its Halocam Compact camera’s appeal into new markets,” said James Ionson, Chairman of Grandeye.

For more information on Zii™, please visit http://www.Zii.com.

About ZiiLABS

ZiiLABS is a leader in media-rich application processors, hardware platforms and advanced middleware. Its products enable OEMs, ODMs, System Integrators and Software Developers to deliver industry-leading devices across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009. ZiiLABs with over 800 R&D engineers today has invested US$1billion and 10,000 man years in media processing solutions and has offices in the UK, China, USA and Singapore.

About Creative

Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment — anytime, anywhere.

Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre facilities are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative’s sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Russia, Spain, Sweden and the UK. The European operation currently employs around 350 people.

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WIN OR LOSE? CREATIVE’S NEW GAMING HEADSETS CAN MAKE THE DIFFERENCE!

WIN OR LOSE? CREATIVE’S NEW GAMING HEADSETS CAN MAKE THE DIFFERENCE!

Three new models with X-Fi technology, EAX support and USB connectivity deliver a winning gaming experience.
Creative, a worldwide leader in digital entertainment products, announces its new range of advanced gaming headsets. Combining the power of X-Fi audio technology with EAX support and simple USB connectivity, they give gamers a real competitive advantage. The range includes the Digital Wireless Gaming Headset HS-1200, the Fatal1ty USB Gaming hHeadset HS-1000, and the USB Gaming Headset HS-950.

“We designed these headsets for gamers who want to deploy the best technology for a competitive advantage,” explains Mark Grover, European Brand Manager with Creative. “All three models feature our X-Fi technology, which delivers an amazing 3D surround sound experience over headphones. X-Fi gives gamers 3D positional audio that’s so precise it helps them pinpoint their enemies and gain a winning edge.

“Gamers can also enjoy all the realism of EAX audio in hundreds of supported titles,” he adds. “EAX technology gives ultra realistic audio effects that put the player at the heart of the action. Combined with X-Fi the result is a breathtaking, immersive audio world in every compatible game. With fuss-free USB connectivity everyone can start playing in moments, while our advanced ergonomics ensure hours of total concentration during the most arduous tournament.”

Creative’s three new gaming headsets are:

Digital Wireless Gaming Headset HS-1200

This headset combines premium quality components and Creative audio expertise to give gamers a new edge. The USB transmitter/receiver module, which features Featuring the latest low-latency wireless technology, it delivers top-quality uncompressed audio that’s free from any compression artefacts and sounds as good as at source. Capable of operating up to 22 metres from the USB transmitter/receiver module, the headset ensures maximum freedom and comfort during intensive PC gaming sessions. The X-Fi technology delivers true 3D positional surround sound, while the EAX support ensures ultra-real audio effects.

Premium audio performance is assured by the powerful Neodymium drivers, while the low-latency design and noise-cancelling microphone gives gamers precise speech delivery. This is the headset for leaders who want to go straight to the heart of the action! It’s also great for online chat and internet phone calls.

* Wireless gaming headset with ergonomic design.
* Uses latest 2.4GHz wireless band for interference-free speech and audio over distances up to 22 metres.
* Uncompressed audio free from artefacts for optimum sound quality.
* X-Fi technology ensures the most accurate surround on headphones.
* EAX support for ultra-real gaming effects.
* Creative ALchemy technology for true 3D positional audio under Windows Vista.
* Cushioned earpieces with 40mm Neodymium drivers ensure effective noise isolation and rich, dynamic audio.
* Ergonomic design and adjustable headband for hours of comfortable play.
* Simple USB installation of transmitter/receiver module.
* One-touch controls optimised for Windows Live™ Messenger and Skype, for online chat and internet phone calls.

Fatal1ty USB Gaming Headset HS-1000

This headset gives gamers the ‘Fatal1ty’ edge when the competition gets fierce! Designed with ‘Fatal1ty’, the world-famous gamer, to incorporate his years of gaming leadership, this amazing headset uses powerful X-Fi technology for accurate 3D surround sound plus EAX to make games sound more realistic. Its light, flexible headband and soft earpads ensure ultimate comfort during long gaming sessions, aided by the fast-acting in-line volume control. USB connectivity makes it easy to install, while the detachable noise-cancelling microphone ensures optimum performance in intensive two-way competition. The HS-1000 is the best solution for ‘pro’ quality gaming audio.

* Developed with ‘Fatal1ty’ – the assurance of ‘pro’ quality.
* X-Fi technology ensures the most accurate 3D surround on headphones.
* EAX support for ultra-real gaming effects.
* USB connectivity for quick and easy installation.
* Creative ALchemy technology for true 3D positional audio under Windows Vista.
* Designed for comfort. Cushioned earpads and a light, flexible headband reduce listening fatigue during intensive gaming.
* Noise-cancelling microphone can be detached to allow the headphones to be used with MP3 players.

USB Gaming Headset HS-950

This headset uses X-Fi technologies to make every game more intense and enjoyable! Designed to deliver entertainment with a winning edge, it’s the perfect choice for gamers who want to heighten their fun on any gaming PC or notebook. Installation is simple – the headset plugs into a USB port to deliver high-end audio that will transform any game. Its X-Fi features give true 3D surround sound while its EAX support adds extra realism to supported games. When it comes to giving commands, team leaders will appreciate the precise speech of the noise-cancelling microphone, while for ultimate comfort during the longest session the entire design is flexible and lightweight with soft, ergonomic earpads.

* USB gaming headset for a winning edge in audio. Just plug it in!
* X-Fi technology ensures the most accurate 3D surround on headphones.
* EAX support for ultra-real gaming effects.
* Creative ALchemy technology for true 3D positional audio under Windows Vista.
* Noise-cancelling microphone for clearer commands.
* Tuned bass ports for deep bass and realistic effects.
* Soft, comfortable earpads filter-out background noise.
* Ergonomic design ensures many hours of intensive gaming.

All these products are now shipping across Europe.

About Creative

Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment — anytime, anywhere.

Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre facilities are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative’s sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Russia, Spain, Sweden and the UK. The European operation currently employs around 350 people.

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CREATIVE ANNOUNCES NEW SOUND BLASTER X-FI NOTEBOOK SOUND CARD AND CREATIVE WIRELESS RECEIVER

CREATIVE ANNOUNCES NEW SOUND BLASTER X-FI NOTEBOOK SOUND CARD AND CREATIVE WIRELESS RECEIVER

Designed to improve the audio quality of music, movies and games on notebook PCs and to play sound wirelessly through speakers in any room around the home.

Creative, a worldwide leader in digital entertainment products, announces the Sound Blaster X-Fi® Notebook sound card, designed to make MP3 and iTunes music, movies and games sound better on notebook PCs. This new Sound Blaster fits easily into a standard ExpressCard slot to upgrade the latest notebook PCs to premium sound systems with award-winning X-Fi audio technology.

When used with the Creative Wireless Receiver, the Sound Blaster X-Fi Notebook frees users from the need to run wires from their notebook PCs to their speakers. Instead, they can enjoy top-quality audio anywhere around the home, without cables! Audio is ‘broadcast’ from the Sound Blaster to the Creative Wireless Receiver, which can be connected to powered speakers or to a hi-fi system. As many as four Creative Wireless Receivers, each with powered speakers, can be supported around the home and up to 30 meters/100 feet away from the notebook. Users can enjoy all the freedom of wireless flexibility and hear their favourite audio without any delays or dropouts. Individual ‘zones’ can be created around the home to control playback independently in specific rooms.

“The Sound Blaster X-Fi Notebook and Creative Wireless Receiver were designed to make a dramatic improvement to the sound quality of music, movies and games on the notebook PC and to let users enjoy their entertainment anywhere in their homes,” explains Steve Erickson, Vice President and General Manager of Creative’s Audio business. “Now people can position their speaker systems wherever they choose without being tied to a laptop or restricted to a desk.”

Creative’s award-winning X-Fi audio technology provides significant benefits to any audio listening experience. For music, X-Fi Crystalizer® technology utilises audio algorithms to selectively restore the instrumental or vocal highs and lows that may gave been damaged or diminished during the MP3, iTunes or other compression processes.

For PC gaming, X-Fi CMSS®-3D technology provides a compelling surround sound experience for headphones, enabling gamers to hear the precise position of their opponents even when they cannot see them. The Sound Blaster X-Fi Notebook also features Creative’s EAX ADVANCED HD audio technology, for stunning positional audio realism in today’s hottest games.

For movies, the Sound Blaster X-Fi Notebook includes a free download of PowerDVD software with full DTS and Dolby Digital decoding support. CMSS-3D technology provides virtual surround sound through stereo speakers or headphones for an immersive cinematic movie audio experience.

About Creative

Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment — anytime, anywhere.

Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre facilities are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative’s sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Russia, Spain, Sweden and the UK. The European operation currently employs around 350 people.

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CREATIVE LAUNCHES SOUND BLASTER® X-FI™ GO! THE USB STICK SOUND CARD FOR ULTRA-REALISTIC GAMING WITH HEADPHONE SURROUND

CREATIVE LAUNCHES SOUND BLASTER® X-FI™ GO! THE USB STICK SOUND CARD FOR ULTRA-REALISTIC GAMING WITH HEADPHONE SURROUND

Acclaimed X-Fi™ technology delivers compelling audio performance for gaming on the move. Now available in Europe.
Creative, a worldwide leader in digital entertainment products, announces the Creative Sound Blaster X-Fi™ Go! Approved by the World Championship Gaming Series™ and tested by world-renowned gamer Johnathan ‘Fatal1ty’ Wendel, the USB-powered Creative Sound Blaster X-Fi Go! uses acclaimed X-Fi Xtreme Fidelity™ audio technology to enable users to experience ultra-realistic gaming with surround sound over headphones.

Sporting a sleek and distinctive black finish, the Creative Sound Blaster X-Fi Go! is incredibly lightweight (less than 20g) and compact. Its 1GB of built-in flash memory stores all the software needed for fast and easy installation on any notebook or desktop PC without requiring a CD. It also incorporates Read/Write Protection which prevents important files being accidentally deleted, so users can save their custom gaming profiles, plug-ins, add-ons and any other essential files.

The Creative Sound Blaster X-Fi Go! harnesses the power and performance of Creative’s award-winning X-Fi audio technology, which enables users to experience ultra-realistic sound effects and 3D surround that totally immerse them in the game. X-Fi technology features X-Fi Crystalizer and X-Fi CMSS-3D. X-Fi Crystalizer intelligently revitalises and restores details lost during the compression of MP3 music or movie soundtracks, enabling users to hear everything in crystal clarity. X-Fi CMSS-3D expands stereo games, MP3s and digital movies into virtual surround over speakers or headphones. The Creative Sound Blaster X-Fi Go! also supports Creative EAX® Advanced HD™ 4.0 which provides a more realistic gaming experience. Over 400 game titles currently use Creative EAX technology to improve their sound effects.

The Creative Sound Blaster X-Fi Go! comes bundled with Creative ALchemy software. This restores surround sound under Windows Vista so that users can enjoy the same great gaming experience they had under Windows XP. The latest VoiceFX technology provides additional fun, allowing users to select over 18 different voice effects for their avatars during online games, or to amuse their friends during voice chats.

Creative Sound Blaster X-Fi Go! at a glance

* Plug into any USB port and play.
* Installation software and other essential files stored on the device. No need to carry an installation CD or additional USB storage.
* Handy USB stick format fits onto keyring/lanyard for maximum portability.
* Built-in award-winning X-Fi technology comes with incredible 360 degree X-Fi Headphone Surround for an enhanced audio experience with games, music and movies.
* EAX Advanced HD 4.0 and Open AL for maximum audio realism in games.
* Built-in VoiceFX technology allows users to morph their voices into other personas during online games, or when chatting over the internet.
* Creative ALchemy software restores surround sound for legacy games under Windows Vista.
* Bonus software available for free download:
o Creative Karaoke Player with LRC format support, allows users to sing along with their favourite songs using Pitch Shifter function and Reverb effect.
o Creative WaveStudio provides convenient and easy audio editing, special effects and audio clean-up functions for recorded music files, lectures and podcasts.

Ultimate gaming experience

When used with the Creative Fatal1ty Gaming Headset, the Creative Sound Blaster X-Fi Go! delivers the ultimate gaming experience, providing users with a competition-grade X-Fi sound system for stunning audio quality with immersive and ultra-realistic sound during PC gaming.

About Creative

Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment — anytime, anywhere.

Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre facilities are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative’s sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Russia, Spain, Sweden and the UK. The European operation currently employs around 350 people.

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CREATIVE ANNOUNCES GIGAWORKS® T3 SPEAKER SYSTEM: ‘AUDIO PRECISION IN STYLE’

CREATIVE ANNOUNCES GIGAWORKS® T3 SPEAKER SYSTEM: ‘AUDIO PRECISION IN STYLE’

Combination of advanced acoustic design and premium grade audio components brings a new level of excellence when experiencing audio on PCs and MP3 players.
August 29, 2008. Creative, a worldwide leader in digital entertainment products, announces the Creative GigaWorks® T3 speaker system. Designed to deliver the ultimate music listening experience, the Creative GigaWorks T3 combines innovative design, the best audio components and state-of-the-art technologies to elevate users’ audio listening experience to an entirely new level of excellence.

The two satellite speakers deliver detailed sound thanks to the full-range premium drivers, which combine rich mid-range tones with clear highs. Audio from the satellite speakers merges naturally with bass from Creative SLAM™ subwoofer design (Symmetrically Loaded Acoustic Module) which uses three drivers to produce powerful, deep, rich bass with responsive dynamics. The system has been fine-tuned to ensure that users enjoy the most natural and balanced music experience.

The Creative GigaWorks T3 features Low Standby Power technology, which reduces power consumption in stand-by mode. The simple rear panel features the main Line-In input for connectivity to a sound card or PC; high-grade connectors to satellite speakers; and a bass compensation adjust knob. For total convenience, the system also comes with a wired remote which includes a low friction precision volume dial which doubles as a power/standby switch. The Aux-In on the wired remote allows the GigaWorks T3 to be used with portable music players, and the headphone connector enables private listening with headphones.

“This new system is a brilliant blend of size and performance,” says Leonardo Colucci, European Brand Manager for Speakers with Creative. “The use of world-class components in the satellites ensures maximum clarity, fidelity and accuracy in a compact footprint, while the Creative SLAM design in the subwoofer, with triple 6.5-inch drivers, combines precision and accuracy with deep bass.

“We are particularly proud of the way we have also been able to enhance the energy efficiency of the Creative GigaWorks T3 Speaker System with our patent-pending Low Standby Power technology,” he adds. “When in standby mode, the speakers reduce power use to a level that’s below the current standards for energy efficiency set by the major environmental agencies.”

Key features of the Creative GigaWorks T3 speaker system include:
· Premium 2.1 system with class-leading audio precision and design.
· Compact and stylish satellite speakers with audiophile-quality drivers for a full mid-range and clear highs.
· Compact subwoofer with high-output Creative SLAM™ design using three drivers to deliver deep, refined bass.
· Eco-friendly Low Standby Power technology for minimal power consumption in standby mode.
· Simple rear panel with Line-In and Bass compensation knob.
· Convenient wired remote with volume control, Aux-In and Headphone Out.

About Creative

Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment — anytime, anywhere.

Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre facilities are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative’s sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Russia, Spain, Sweden and the UK. The European operation currently employs around 350 people.

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CREATIVE’S NEW GIGAWORKS T40 & T20 SERIES II SPEAKERS MAKE THE BEST EVEN BETTER!

CREATIVE’S NEW GIGAWORKS T40 & T20 SERIES II SPEAKERS MAKE THE BEST EVEN BETTER!

Professionally designed and tuned for top-quality music listening, these new speakers build on the award-winning performance of the originals.
Creative, a worldwide leader in digital entertainment products, announces the new GigaWorks T40 Series II and GigaWorks T20 Series II high-end two-piece speaker systems. Designed to take music listening on PCs/Macs and MP3 players to a new level of excellence, they build base on the award-winning performance of the original GigaWorks T40 and T20, refining their acoustic capabilities and design. The result is two remarkable systems that will satisfy the most demanding users.

“We wanted to take all the outstanding characteristics and personality of the original speakers and refine them even further,” explains Leonardo Colucci, European Brand Manager with Creative. “We kept the drivers acoustic configurations because it delivers audio that’s more balanced and involving. Our BasXPort™ technology combines excellent dynamics with rich extended bass without a subwoofer, and the silk dome tweeters with their woven glass-fibre drivers produce crystal-clear highs. The result in both systems is audio that’s even more subtle and detailed, with an enhanced desktop design in glossy black that’s elegant and restrained.”

GigaWorks T40 Series II

The GigaWorks T40 Series II speaker system brings top-quality enjoyment to the desktop. Combining the best components and real power with the famous GigaWorks tradition, it will deliver pure music at its finest. Each speaker features two woofer drivers with woven glass fibre cones for warmth, and a high-tech tweeter with cloth dome for clarity. These high-quality drivers are arranged in MTM (midrange-tweeter-midrange) configuration for rich, involving listening, supported by Creative’s BasXPort™ technology for responsive bass. With extra power, front-mounted controls and two inputs for simultaneous connection to different sources, this is the system for everyone who demands the best.

* Top-of-the-line two-piece speaker system designed for a perfect musical experience.
* Professional-quality woofer drivers and high-tech tweeters arranged in MTM (midrange-tweeter-midrange) configuration for enhanced acoustic balance.
* BasXPort™ technology provides dynamic bass support without a subwoofer.
* Front-mounted controls for convenient adjustment, with dual connectivity for connection to different sources without swapping cables.
* Ideal for use with PCs/Macs and MP3 players.

GigaWorks T20 Series II

The GigaWorks T20 Series II speaker system has been carefully refined to enhance its acoustic capability and visual appeal, delivering a level of performance that’s truly amazing. It uses premium-quality woofer drivers and tweeters for perfectly – balanced audio, complemented by Creative’s BasXPort™ technology for strong bass without a subwoofer. Two inputs let users connect them to a PC/Mac and an MP3 player simultaneously, without swapping cables.

* High-end, two-piece speaker system engineered for the best music listening.
* High-quality woofer drivers with woven glass-fibre cones provide warm low to mid tones. Advanced tweeters with cloth domes deliver crystal-clear highs.
* Creative BasXPort™ technology for strong bass.
* Front-mounted controls for power, bass and treble.
* Two inputs for use with different devices without swapping cables.

About Creative

Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment — anytime, anywhere.

Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre facilities are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative’s sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Russia, Spain, Sweden and the UK. The European operation currently employs around 350 people.

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CREATIVE INTRODUCES ZEN X-FI AND ZEN X-FI WITH WIRELESS LAN: THE ONLY PLAYERS WITH X-FI AUDIO TECHNOLOGY TO IMPROVE THE QUALITY OF MP3 MUSIC PLAYBACK

CREATIVE INTRODUCES ZEN X-FI AND ZEN X-FI WITH WIRELESS LAN: THE ONLY PLAYERS WITH X-FI AUDIO TECHNOLOGY TO IMPROVE THE QUALITY OF MP3 MUSIC PLAYBACK

ZEN X-Fi with Wireless LAN allows users to stream and download music, video and photos from a PC over a wireless home network.
14 July 2008 – Creative, a worldwide leader in digital entertainment products, announces the ZEN® X-Fi® and ZEN X-Fi with Wireless LAN, the only digital media players for music, video and photos to feature award-winning Creative Xtreme Fidelity X-Fi audio technology.

The ZEN X-Fi and ZEN X-Fi with Wireless LAN provide a breakthrough in sound quality for MP3, WMA and unprotected iTunes music. They feature X-Fi Crystalizer®, the proprietary audio technology developed at Creative’s Advanced Technology Center that restores during playback the highs and lows that are lost when music is ripped to MP3, WMA or AAC formats. This feature enables users to enjoy their music at a higher quality than previously possible on an MP3 player.

The ZEN X-Fi with Wireless LAN also introduces a new way to experience music in the home. Its Wireless LAN capability enables users to stream and download music from a PC to the player over a wireless home network and enjoy the tracks in X-Fi audio quality. All around a networked home, the ZEN X-Fi with Wireless LAN can access music on a PC and play it through the built-in speaker, a home speaker system, or the optional ZEN X-Fi docking speaker system. Users can also stream or download photos and video files in supported formats directly to the player.

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CREATIVE BRINGS FUN AND MUSIC TO IFA 2008: STAND 118, HALL 17

CREATIVE BRINGS FUN AND MUSIC TO IFA 2008: STAND 118, HALL 17

‘Pure Music’ and ‘Pure Fun’ are the themes as Creative presents its latest consumer products at Europe’s largest CE show.
Creative, a worldwide leader in digital entertainment products, announces that it will be participating in IFA, Berlin, which runs this year from 29 August to 3 September. The company will exhibit on Stand 118 in Hall 17.

IFA is the leading European consumer electronics trade fair: an event which allows manufacturers to introduce innovative products to an international audience. It is a key event for Creative and its partners.

This year’s themes for Creative’s stand at IFA are Pure Music and Pure Fun. The Pure Fun area will feature Creative’s latest products for the youth market, including the new ZEN Mozaic MP3 player, the latest headphones, and the exciting Vado pocket video cam. In the Pure Music area visitors can discover Creative’s latest products for music lovers. The highlight will be the new ZEN X-Fi MP3 player, as well as Aurvana headphones and the latest speakers designed for uncompromised listening pleasure.

Senior managers and product specialists will be on hand to discuss these products with journalists and Creative’s business partners.

About Creative

Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment — anytime, anywhere.

Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre facilities are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative’s sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Russia, Spain, Sweden and the UK. The European operation currently employs around 350 people.

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