Crucial.com Wins the Buzzillions Reviewers’ Choice Award for Best Computer Memory

Crucial.com Wins the Buzzillions Reviewers’ Choice Award for Best Computer Memory

PC and Mac® Users Nationwide Select Three Crucial.com Memory Upgrade Offerings as the Best of 2008 via Reviews on Buzzillions.com

Key Messages:

Crucial.com computer memory upgrades received 2008 Buzzillions® Reviewers’ Choice™ Awards
Awards included Best Overall Computer Memory, Best Computer Memory for Power Users, and Best Computer Memory for Casual Users
Selection based on real consumers who purchased and used products
Demonstrates a successful Crucial.com customer feedback strategy
Multimedia Elements:

Image Gallery

Freemont, CA, April 10, 2009 — Lexar Media, a leading global provider of memory products for digital media, today announced that three of its most popular computer memory upgrades on Crucial.com won 2008 Buzzillions Reviewers’ Choice Awards. Winners of the Buzzillions Reviewers’ Choice Awards are selected based on the opinions of real consumers who have purchased and used the product and posted their reviews on Buzzillions.com (www.buzzillions.com), a leading hub for online customer reviews.

Crucial.com’s 4GB memory upgrades for Apple® iMac® computers won Best Computer Memory for Power Users, while its 1GB memory upgrade for Dell Dimension 2400 series PCs won Best Overall Computer Memory and Best Computer Memory for Casual Users.

Because actual reviews help customers make informed purchasing decisions, Crucial.com recently introduced the PowerReviews® tool on its Web site. The PowerReviews tool enables customers to review products and share their feedback on Crucial.com, and has averaged approximately 3,500 customer reviews per month since its inception. „The opinion that matters most to us is that of our customers, and it’s apparent our customers value each others’ opinions as well,” said Fred Waddel, director of e-commerce at Crucial.com. „The Buzzillions Reviewers’ Choice Awards reflect the value and success of this customer feedback strategy.”

Crucial.com offers over 250,000 upgrades for more than 40,000 systems, and delivers OEM-quality memory at affordable prices, backed by a limited-lifetime warranty. To find a compatible upgrade, users can go to the Crucial.com System Scanner at http://www.crucial.com/systemscanner. This downloadable tool quickly searches systems to accurately determine how much memory is currently installed, and then provides compatible Crucial memory upgrade recommendations.

Buzzillions.com is a product review site that categorizes its reviews by „user personality,” enabling consumers to get ratings and reviews from people just like them. „Most product awards are judged by a small group of industry experts,” said Andy Chen, CEO of Buzzillions. „The Buzzillions Reviewers’ Choice Awards are unique in that they are judged by the people, for the people. It speaks volumes for Crucial.com to be recognized by the toughest judges of all – their customers.”

For a full list of winners, visit Buzzillions Reviewers’ Choice Award Announcement, here: http://blogs.buzzillions.com/reviewers-choice-award-winners/

About the Buzzillions Reviewers’ Choice Awards
Buzzillions Reviewers’ Choice Awards are selected utilizing a special algorithm that ranks products reviewed by consumers in the calendar year of 2008. This algorithm incorporates star ratings, number of reviews and the reliability of the reviewers (reviews by „Verified Buyers” are given more weight). The #1-ranked product is awarded „Reviewers’ Choice Winner” status. The #2 – #5-ranked products are awarded „Reviewers’ Choice Finalist” status. Buzzillions.com, which has nearly five million reviews, is a one-stop product research site for consumers, providing reviews and recommendations from real product users for more than 700,000 products in thousands of categories, including consumer electronics, apparel, sporting goods, health & beauty and home & garden.

About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, Inc. one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit http://www.lexar.com. For more information about Crucial products, visit http://www.crucial.com, http://www.crucial.com/uk or http://www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron
Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron’s common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit http://www.micron.com.

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Crucial.com Launches French Version of Award-winning Memory Upgrade Site

Crucial.com Launches French Version of Award-winning Memory Upgrade Site

Crucial.com Expands Online Resources with Introduction of crucial.com/fr

Glasgow, UK, 11th March, 2009 — Lexar Media, a leading global provider of memory products for digital media, today announced the launch of its dedicated French language website, http://www.crucial.com/fr. The new site is the only manufacturer-direct source for memory upgrades available to French consumers. A full selection of memory products, including DRAM memory for PCs and Mac® systems, solid state drives (SSD), USB flash drives, and memory cards are available for purchase on the new site.

Crucial.com/fr features the award-winning Memory Advisor™ and System Scanner tools, making it easy for French customers to find guaranteed-compatible memory upgrades for PCs, laptops and netbooks. For users who know the make and model of their systems, the Crucial Memory Advisor recommends compatible upgrades via a simple three-step selection process. For those customers unsure of their system details, the Crucial System Scanner analyses the system’s configuration to recommend the most relevant upgrade. In addition to these online tools, customers can also benefit from free shipping and free technical support.

„With the launch of crucial.com/fr, we are now able to offer our French customers the same exceptional support and service Crucial.com has come to be known for,” said Fabrice Sabo, European E-Commerce Marketing Manager. „Customers can now place orders and receive technical support in their native language. In fact, 98% of those customers recently surveyed advised they would recommend crucial.com/fr for future memory purchases.”

To place an order, or to get advice from a Crucial Memory ExpertSM, customers can visit http://www.crucial.com/fr or call Freephone on 0805 102963.

About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, Inc. one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit http://www.lexar.com. For more information about Crucial products, visit http://www.crucial.com, http://www.crucial.com/uk or http://www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron
Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron’s common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit http://www.micron.com.

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Lexar’s High-Speed, High-Capacity Professional UDMA 300x 16GB CompactFlash Card Wins 2009 Hot One Award

Lexar’s High-Speed, High-Capacity Professional UDMA 300x 16GB CompactFlash Card Wins 2009 Hot One Award

Professional Photographer Magazine Awards Lexar Third Consecutive Hot One Award for ‘Media Card’ Category

Fremont, CA, March 3, 2009 — Lexar Media, a leading global provider of memory products for digital media, announced today that the Lexar® Professional UDMA 300x 16GB CompactFlash® memory card has won the Professional Photographer 2009 Hot One Award in the ‚media card’ category, the third consecutive year the award has been given to the Lexar Professional memory card line. The 16GB card is the latest addition to Lexar’s award-winning product line, and provides photographers with an ideal combination of high-capacity, professional-level performance and reliability.

The Professional Photographer Hot One Awards honor the photography industry’s best new products for professional application. „Every year, we talk about the Hot One Awards getting bigger and better. That trend continued this year, but in a more pronounced fashion,” said Jeff Kent, Hot One Editor, Professional Photographer. „The Awards took a huge step up in size, logging more than 350 entries by 180 companies. The 56 categories were more competitive than we’ve ever seen before. Winning an award in this year’s competition was no small feat. The 2009 Hot One winners truly represent the best and brightest in today’s professional photography market.”

Designed for professional photographers and photo enthusiasts, the Lexar Professional UDMA 300x 16GB CompactFlash memory card is UDMA (Ultra Direct Memory Access)—enabled, which results in exceedingly fast performance when used with a UDMA-enabled device. Speed-rated at 300x, which represents minimum sustained read/write speeds of 45MB per second, the card dramatically reduces post-production time thanks to an improved card-to-computer transfer rate when working in conjunction with a UDMA-compatible card reader. In addition, the high capacity of the card allows photographers to store more images and shoot for longer periods without interruption.

„Winning our third consecutive Hot One Award is a tremendous honor,” said Jeff Cable, director of marketing, Lexar. „This award recognizes Lexar’s achievement and innovation in the professional market, which is something we as a company pride ourselves on. We look forward to continuing to provide photographers of all levels with advanced, reliable memory solutions to keep their images safe and allow them to focus on what matters most—taking pictures.”

Now available, the new Lexar Professional UDMA 300x 16GB CompactFlash card includes a limited lifetime warranty, free dedicated technical support, and the full version of Lexar Image Rescue™ 3, Lexar’s award-winning image recovery software.

About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, Inc. one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit http://www.lexar.com. For more information about Crucial products, visit http://www.crucial.com, http://www.crucial.com/uk or http://www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron
Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron’s common stock is traded on the New York Stock Exchange (NYSE) under th

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Crucial Ballistix Tracer DDR3 Modules Now Available in Three Brilliant Colors

Crucial Ballistix Tracer DDR3 Modules Now Available in Three Brilliant Colors

Designed for Intel Core i7 Platforms, XMP-enabled High-Performance Enthusiast Modules Available in Bold Green, Blue and Red

Fremont, CA, and Glasgow, UK, 8 January, 2009 — Lexar Media, a leading global provider of memory products for digital media, today announced the immediate availability of Crucial® Ballistix TracerTM DDR3-1333 (PC3-10600) memory modules in three vibrant new colors – green, blue and red. Performance memory enthusiasts and system modders can choose from a variety of Crucial Ballistix Tracer module colors to match their case color scheme or to suit their individual style. The new color modules are available in 3GB and 6GB kits through select resellers worldwide and at http://www.crucial.com/ballistix, http://www.crucial.com/uk/ballistix, or http://www.crucial.com/eu/ballistix.

The green, blue, and red Crucial Ballistix Tracer modules incorporate matching printed circuit board (PCB), heat spreader, and activity-indicating LEDs. The activity-indicating LEDs feature a new pattern running along the top edge of the module, while the bottom edge of the module showcases ground-effects LEDs. Additionally, these new color modules utilize the latest Intel® Extreme Memory Profiles (XMP) for easy overclocking, as well as support Intel CoreTM i7 three channel platforms.

„When it comes to the BallistixTM modules, we enjoy having a little fun with the design process, while still maintaining our rigorous performance standards,” commented Jeremy Mortenson, senior product marketing manager at Lexar Media. „The new green, blue, and red DDR3 Ballistix Tracer modules are no exception, and deliver popular color options for modders, without sacrificing the performance and overclocking they’ve come to expect from our Ballistix Tracer memory.”

For more information about the complete line of Crucial Ballistix high-performance memory modules, visit http://www.crucial.com/ballistix, http://www.crucial.com/uk/ballistix, or http://www.crucial.com/eu/ballistix.

About Lexar
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar®, Crucial® and Ballistix brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit http://www.lexar.com. For more information about Crucial products, visit http://www.crucial.com, http://www.crucial.com/uk or http://www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters™.

About Micron Technology, Inc
Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron’s common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit http://www.micron.com.

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Lexar Media and FlashRite Agree to Collaborate in Delivery of Content for Flash Media

Lexar Media and FlashRite Agree to Collaborate in Delivery of Content for Flash Media

Collaboration will enable third-party content to be loaded and secured on Lexar USB flash drives and memory cards

Fremont and Milpitas, CA, January, 7, 2009 — Lexar Media, a leading global provider of memory products for digital media, and Flashrite, Inc., a leader in flash memory customization and duplication services, today announced their intention to collaborate to produce content-enriched flash media. The collaboration will focus on enabling technology to secure content on flash media so that it cannot be inappropriately duplicated or altered.

The relationship will be focused on enabling Lexar Media and FlashRite to mutually develop and deliver third-party content on Lexar® USB flash drives and memory cards. FlashRite will promote Lexar products to content providers looking to distribute their product on flash media. In addition, FlashRite will make its content duplication services available to enable Lexar to offer added-value content on its flash memory products marketed through Lexar’s retail and mobile channel partners. FlashRite will also directly market Lexar products with added-value content to its own customers.

Lexar Media and FlashRite will work together to further develop specialized technology that secures third-party digital content-everything from music to video entertainment, gaming software, application software, mobile applications, and PC applications. FlashRite’s services and capabilities are focused on ensuring that the content loaded on each USB flash drive or memory card is kept safe from improper access or use.

„Lexar Media’s relationship with FlashRite is significant because it means that Lexar Media-already one of the largest global providers of digital memory products-will now have a strong partner who will work with Lexar Media to support our development and distribution of value-added content, entertainment, and software to consumers and corporations alike,” said Brad Anderson, senior director of product marketing at Lexar Media. „Flash-based storage devices like USB drives and memory cards are evolving as the next affordable medium, and Lexar Media and FlashRite together are able and ready to support the growing interest in value-added, secure content on our memory devices.”

For more information about flash memory products, visit http://www.lexar.com, and for information about adding content to flash memory devices, visit http://www.flashrite.com.

About Lexar
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar®, Crucial® and Ballistix brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit http://www.lexar.com. For more information about Crucial products, visit http://www.crucial.com, http://www.crucial.com/uk or http://www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters™.

About Micron Technology, Inc
Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron’s common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit http://www.micron.com.

About FlashRite
Flashrite, Inc. is a leader in flash memory customization and duplication services. FlashRite’s testing and duplication equipment supports all Flash Memory formats, including USB Flash Drives, SD Cards, microSD Cards, Compact Flash Cards and Memory Sticks. FlashRite offers complete project management from mastering and duplication services to pad printing, labeling, packaging and final assembly. FlashRite has more worldwide capacity and technical capabilities than any other Flash media duplicator – and is therefore prepared to meet customer requirements.

FlashRite operates out of facilities in Milpitas, CA and Swindon, England. For more information about FlashRite, visit http://www.flashrite.com or contact FlashRite by phone at (408) 262-1001.

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Lexar Media Expands USB Flash Drive Line with Two New Stylish Additions – The JumpDrive TwistTurn and JumpDrive Retrax

Lexar Media Expands USB Flash Drive Line with Two New Stylish Additions – The JumpDrive TwistTurn and JumpDrive Retrax

New Capless JumpDrive Designs Offer Stylish, High-Capacity Storage
Options for Today’s Budget-Conscious Consumers

Fremont, CA, and Glasgow, UK, 7 January, 2009 — Lexar Media, a leading global provider of memory products for digital media, today expanded its popular family of JumpDrive® USB flash drives with the introduction of its JumpDrive TwistTurn and JumpDrive Retrax flash drives- two new USB storage solutions that feature innovative, stylish designs and are geared to meet the demands of today’s budget-conscious consumers.

Both the Lexar® JumpDrive TwistTurn and JumpDrive Retrax USB flash drives feature innovative designs based, respectively, on rotating and retracting mechanisms that eliminate the need for caps to cover the USB connectors. JumpDrive TwistTurn and JumpDrive Retrax flash drives come in a variety of attractive colors, allowing customers to choose the color best suited to his or her personal taste. These new additions to the Lexar JumpDrive line are available in a range of large capacities up to 32GB, allowing users to quickly and easily store photo, music, video, and data files.

Lexar Media created the new JumpDrive TwistTurn and the JumpDrive Retrax flash drives specifically to address the portable storage needs of today’s value-conscious consumers. Noted Aaron Lee, Lexar Media senior product manager, „In today’s economy, shoppers are naturally looking to get the maximum value for their buck, yet they don’t want to skimp on performance, style, or quality. The new Lexar JumpDrive TwistTurn and Retrax flash drives offer consumers a choice of convenient, affordable storage solutions that offer today’s most advanced performance capabilities at very attractive prices.”

Lexar JumpDrive Retrax
The Hi-Speed Lexar JumpDrive Retrax USB flash drive features a unique capless design with a durable, retractable mechanism that safely protects the drive and its contents. JumpDrive Retrax flash drive features a different color for each of its varying capacities (2GB in white, 4GB in red, 8GB in blue, 16GB in gray, and 32GB in black).

Lexar JumpDrive TwistTurn
The Hi-Speed Lexar JumpDrive TwistTurn USB flash drive features a unique capless design of its own, with a rotating case cap that is easily attached to a keychain or backpack. JumpDrive TwistTurn flash drive is available in a different stylish color for each of its varying capacities (2GB in white, 4GB in red, 8GB in blue, 16GB in silver, and 32GB in black).

Plug-and-Play Design
Compatible with Windows® XP, Windows Vista®, and Apple® OSX operating systems, both JumpDrive Retrax and JumpDrive TwistTurn flash drives feature a simple plug-and-play design that allows users to quickly and easily store and access files while on the move. The drives also sport a cool LED activity light that blinks during data transfer, so users know when the job is done. Plus, these products make a fashionable accessory, offering users the ability to attach them to a backpack, purse, or briefcase.

Packed with Features
For Windows-based users, these new JumpDrive flash drives come pre-loaded with a free 30-day trial of Dmailer software, which transforms the drive into a personalized PC on the go. With this powerful tool, the drives can easily backup and carry files, photos, and videos, as well as Microsoft® Outlook® and Outlook Express email. Access and send email from any PC, update personal calendars, view and modify data, and more.

Both JumpDrive Retrax and JumpDrive TwistTurn flash drives are offered in 2GB, 4GB, 8GB, 16GB and 32GB capacities, and include a 2-year limited warranty. These versatile USB flash drives will be available in March 2009.

About Lexar
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar®, Crucial® and Ballistix brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit http://www.lexar.com. For more information about Crucial products, visit http://www.crucial.com, http://www.crucial.com/uk or http://www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters™.

About Micron Technology, Inc
Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron’s common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit http://www.micron.com.

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All-New Crucial.com Netbook Upgrade Center Announced

All-New Crucial.com Netbook Upgrade Center Announced

Online Resource Provides Netbook Users with Valuable Upgrade Options,
Tools & Information

Fremont, CA, and Glasgow, UK, 7 January, 2009 — Lexar Media, a leading global provider of memory products for digital media, today announced the immediate availability of the new Crucial.com Netbook Upgrade Center for purchasing DRAM memory, Solid-State Drives (SSDs) and flash memory cards suitable for most netbook products now available in the market. Netbooks, simplified notebooks designed to be affordable, energy efficient, and smaller in size, are growing in popularity with consumers because of their practical price point and no-nonsense capabilities. The Crucial.com Netbook Upgrade Center will help customers optimize the performance of their netbooks with the right upgrades and accessories. The complete line of DRAM, SSD, and flash memory netbook upgrades are now available at http://www.crucial.com/netbook, http://www.crucial.com/uk/netbook, or http://www.crucial.com/eu/netbook.

The Crucial.com Netbook Upgrade Center is a unique resource for netbook users, featuring Crucial.com’s award-winning Memory Advisor™ and System Scanner tools, as well as online „how-to” videos and manuals for installation. Users can enhance their netbook system performance with guaranteed-compatible upgrade options for DRAM memory, Solid-State Drives and flash cards. Additionally, in a time of constrained budgets, users who upgrade their netbooks make an incremental technology investment that yields substantial gains in performance.

„The Memory ExpertsSM at Crucial.com have made it easy for netbook users to enhance their system’s performance by offering upgrades and accessories that are guaranteed-compatible and affordable,” stated Robert Wheadon, senior product manager at Lexar Media. „The award-winning Crucial Memory Advisor tool makes it simple to find a compatible memory upgrade and Solid-State Drive for almost any netbook in just three easy steps. Or, our downloadable Crucial System Scanner analyzes a user’s netbook and automatically recommends compatible upgrade options.”

For more information about the complete line of upgrades and resources available on the Crucial.com Netbook Upgrade Center, visit http://www.crucial.com/netbook, http://www.crucial.com/uk/netbook, or http://www.crucial.com/eu/netbook.

About Lexar
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar®, Crucial® and Ballistix brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit http://www.lexar.com. For more information about Crucial products, visit http://www.crucial.com, http://www.crucial.com/uk or http://www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters™.

About Micron Technology, Inc
Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron’s common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit http://www.micron.com.

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Kodak and Lexar Media Team Up To Introduce New Secure Digital High Capacity Video Memory Card

Kodak and Lexar Media Team Up To Introduce New Secure Digital High Capacity Video Memory Card

High-Speed KODAK SDHC Video Memory Card Allows Consumers to Capture
Stunning HD Video With SDHC-Compatible Devices

Fremont, CA, and Glasgow, UK, 7 January, 2009 — Lexar Media, a leading global provider of memory products for digital media, in conjunction with Kodak, today introduced the new KODAK SDHC Video Memory Card. This advanced compact memory card provides users of flash-based digital camcorders and point-and-shoot cameras, as well as all SDHC-compatible devices, including Kodak’s Zi6 HD Pocket Video Camera, with a high-performance, high-capacity solution for High Definition video capture. The new card combines the quality and guaranteed compatibility that Kodak users have come to trust with the innovative and reliable technology of Lexar Media.

Available in 4GB, 8GB, and 16GB capacities with the ability to record up to 90 minutes, 3 hours, and 6 hours of HD video content, respectively, the KODAK SDHC Video Memory Card provides a high-capacity solution for capturing HD-quality video using SDHC-compatible digital cameras and other devices, which have been increasing in popularity for use with video-sharing sites. Thanks to these large-capacity storage options, consumers no longer have to lug around a pocketful of cards in order to avoid sacrificing either the amount of video footage they wish to capture or its image quality. The SDHC Video Memory Card from Kodak offers the freedom and flexibility to capture and store more high-quality video content on a single card.

The KODAK SDHC Video Memory Card was specifically designed to address the increasing demands of today’s advanced mixed-media devices. Noted Manisha Sharma, Lexar Media director of product marketing, „Today’s value-conscious consumers are looking for ways to affordably increase the memory capacity of their existing digital devices. The real benefit of the KODAK SDHC Video Memory Card is that it allows users to shoot more HD video clips of friends and family, giving them the opportunity to capture and store more of life’s important moments. Additionally, the card makes it easy to share video content through the popular KODAK Gallery or other video-sharing websites.”

Kodak Adaptability with Video Versatility
The KODAK SDHC Video Memory Card lets consumers maximize the storage capabilities of a wide range of digital devices and is ideal for use with Flash-based digital compact camcorders, digital point-and-shoot cameras, other SDHC-compatible digital devices and Video Cameras such as the Zi6 HD Pocket Video Camera. Compatible with both digital camcorders and cameras, the cards provide users with a convenient, affordable way to increase onboard memory and capacity for HD video capture, storage and archiving.

Lexar Media Capacity and Performance
Consumers will be especially pleased by the various high-capacity options available. The KODAK SDHC Video Memory Card has a Class 4 rating, offering high-speed video transfer from the card to a computer. These factors make this an excellent solution for storing large quantities of HD video on a single card.

The KODAK SDHC Video Memory Card includes a 5-year limited warranty and will be available in March 2009.

About Lexar
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar®, Crucial® and Ballistix brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit http://www.lexar.com. For more information about Crucial products, visit http://www.crucial.com, http://www.crucial.com/uk or http://www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters™.

About Micron Technology, Inc
Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron’s common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit http://www.micron.com.

About Kodak
As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives. To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus. More than 70 million people worldwide manage, share and create photo gifts online at KODAK Gallery –join for free today at http://www.kodakgallery.com

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Crucial Ballistix Tracer DDR3 Modules Now Available in Three Brilliant Colors

Crucial Ballistix Tracer DDR3 Modules Now Available in Three Brilliant Colors

Designed for Intel Core i7 Platforms, XMP-enabled High-Performance Enthusiast Modules Available in Bold Green, Blue and Red

Lexar Media, a leading global provider of memory products for digital media, today announced the immediate availability of Crucial® Ballistix TracerTM DDR3-1333 (PC3-10600) memory modules in three vibrant new colors – green, blue and red. Performance memory enthusiasts and system modders can choose from a variety of Crucial Ballistix Tracer module colors to match their case color scheme or to suit their individual style. The new color modules are available in 3GB and 6GB kits through select resellers worldwide and at http://www.crucial.com/ballistix, http://www.crucial.com/uk/ballistix, and http://www.crucial.com/eu/ballistix.

The green, blue, and red Crucial Ballistix Tracer modules incorporate matching printed circuit board (PCB), heat spreader, and activity-indicating LEDs. The activity-indicating LEDs feature a new pattern running along the top edge of the module, while the bottom edge of the module showcases ground-effects LEDs. Additionally, these new color modules utilize the latest Intel® Extreme Memory Profiles (XMP) for easy overclocking, as well as support Intel CoreTM i7 three channel platforms.

„When it comes to the BallistixTM modules, we enjoy having a little fun with the design process, while still maintaining our rigorous performance standards,” commented Jeremy Mortenson, senior product marketing manager at Lexar Media. „The new green, blue, and red DDR3 Ballistix Tracer modules are no exception, and deliver popular color options for modders, without sacrificing the performance and overclocking they’ve come to expect from our Ballistix Tracer memory.”

For more information about the complete line of Crucial Ballistix high-performance memory modules, visit http://www.crucial.com/ballistix, http://www.crucial.com/uk/ballistix, and http://www.crucial.com/eu/ballistix.

About Lexar
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar®, Crucial® and Ballistix brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit http://www.lexar.com. For more information about Crucial products, visit http://www.crucial.com, http://www.crucial.com/uk or http://www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters™.

About Micron Technology, Inc
Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron’s common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit http://www.micron.com.

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New Video Memory Cards from Lexar Media Provide Extended Recording Capabilities for Growing Number of Consumers Capturing High-Definition Video

New Video Memory Cards from Lexar Media Provide Extended Recording Capabilities for Growing Number of Consumers Capturing High-Definition Video

Lexar Full-HD Video Memory Cards Offer Reliable Solutions for Consumers Recording with Digital Camcorders and Digital Point-and-Shoot Cameras

Lexar Media, a leading global provider of memory products for digital media, announced today a new line of memory cards specifically designed for extended, standard- and high-definition (HD) video capture. The Lexar® Secure Digital High Capacity (SDHC™) Full-HD and the Lexar Memory Stick PRO Duo™ Full-HD Video memory cards give consumers a wide selection of easy-to-use memory solutions for capturing and storing more of the videos that matter, in stunning 1080 resolution full-HD video. In addition to providing consumers with a reliable alternative to traditional tape-based storage devices, the Lexar Full-HD video memory cards also offer high-speed video transfer from the card to a computer for backup and sharing on popular user-generated content websites. The Lexar SDHC Full-HD Video memory card is available in 4GB, 8GB, and 16GB capacities, with the ability to record up to 90, 180, and 360 minutes of content, respectively. The Lexar Memory Stick PRO Duo Full-HD Video memory card comes in capacities of 4GB and 8GB, and can record up to 90 and 180 minutes of content, respectively. For additional information about Lexar Full-HD video memory cards, please visit http://www.lexar.com.

„As more consumers embrace digital video recording as part of their lifestyles, it is critical they have easy and reliable ways to record and store their memories and important events,” said Manisha Sharma, director of product marketing, Lexar Media. „Whether they are capturing sporting events, dance recitals, school plays, or their babies’ first steps, consumers require memory cards designed to meet the requirements of 1080 HD video. The Lexar Full-HD video memory cards provide the extended recording times they need and the reliability they have come to expect from Lexar Media.”

The growing popularity and affordability of HD digital camcorders makes the Lexar Full-HD Video memory cards an increasingly popular option for consumers looking to record their memories. With the line of Lexar Full-HD video memory cards, consumers receive the capacity to record and store more of life’s milestones and important events, as well as the speeds to quickly move that content from the card to the host computer. They also receive Lexar Media’s reliability, helping to ensure that captured video remains safe when stored on the Lexar Full-HD memory card.

„Fewer camcorders use tape media to record video, and more compact digital cameras have High Definition video capture capabilities,” said Chris Chute, research manager, Worldwide Digital Imaging Solutions Group, IDC. „This combination has lead to increased demand for features within video-specific memory cards, especially the capability to record and store 1080 HD video. As consumers invest in HD camcorders, they want to make sure their memory cards can take full advantage of those HD capabilities.”

The Lexar SDHC Full-HD and Memory Stick PRO Duo Full-HD Video memory cards include a five-year limited lifetime warranty. The cards also include jewel cases and writeable labels to help users organize and identify videos. Both video memory cards are expected to be available in early March.

About Lexar
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit http://www.lexar.com. For more information about Crucial products, visit http://www.crucial.com, http://www.crucial.com/uk or http://www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron Technology, Inc
Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron’s common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit http://www.micron.com.

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