EMS, Zain and RIM Introduce the BlackBerry Solution in Burkina Faso
Ouagadougou, Burkina Faso and Waterloo, ON, Canada – The mobile telecommunication operator Celtel Burkina Faso (Zain Burkina Faso), Emitac Mobile Solution (EMS) and Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced the launch of the BlackBerry® solution in Burkina Faso. The BlackBerry solution brings together smartphones, software and services to allow easy wireless access to email, phone, calendar, web, multimedia and other mobile business and lifestyle applications. Zain customers in Burkina Faso will now be able to enjoy the freedom and productivity benefits of using BlackBerry® smartphones to stay connected to people and information on the go.
“We are proud to offer our customers the BlackBerry solution. The Zain brand has always been a pioneer in introducing new communication services in Burkina Faso, 22 African countries and in the Middle East,” said Mouhamadou Ndiaye, Managing Director of Celtel Burkina Faso.
Babar Khan, CEO of Emitac Mobile Solution (EMS), RIM’s strategic channel partner in the region, said “We are delighted to partner with Zain Burkina Faso to bring the many benefits of the BlackBerry solution to their customers. We will be supporting Zain Burkina Faso in their everyday mission by bringing the latest product and services to the market.”
Mark Guibert, Vice President, Corporate Marketing at RIM added, “We are very pleased to introduce the BlackBerry solution in Burkina Faso. BlackBerry smartphones are the right choice for people who want a stylish and easy-to-use smartphone that can help them stay connected, productive and entertained.”
Zain Burkina Faso will offer the BlackBerry® Curve™ 8320 smartphone with Wi-Fi® support and a full AZERTY keyboard.
The BlackBerry Curve 8320 packs powerful features including an enhanced HTML browser that offers a Web browsing experience with desktop-style depiction. The handset’s trackball acts like a computer mouse, allowing users to quickly scroll through a page, zoom in and out or click on hotlinks. The BlackBerry Curve 8320 also has an improved user interface and support for HTML e-mail, and it allows users to download attachments as well as edit Microsoft® Word, Excel and PowerPoint files directly on the handset using the preloaded DataViz® Documents To Go® software suite.
The BlackBerry Curve 8320 smartphone also incorporates email and messaging capabilities with a full AZERTY keyboard and built-in spell checker, as well as premium phone features, a comprehensive organizer and a large, ultra-bright, 320-by-240 display that supports more than 65,000 colors and comes with light-sensing technology that automatically adjusts backlighting for optimal viewing. In addition, it features Bluetooth® 2.0 support, a 2 megapixel camera with zoom, flash and video recording*, an advanced media player with desktop media management software and expandable memory storage of up to 16GB per card via its microSD/SDHC memory card slot.
Zain Burkina Faso is offering BlackBerry® Enterprise Server for corporate customers and BlackBerry® Internet Service for smaller businesses and individual users:
BlackBerry Enterprise Server is designed for organisations that manage their own email servers. The BlackBerry Enterprise Server software tightly integrates with IBM® Lotus® Domino®, Microsoft® Exchange and Novell® GroupWise® and uses advanced encryption and IT policy controls to enable secure, push-based wireless access to email and other corporate data.
BlackBerry Internet Service is optimal for smaller businesses and individuals. It allows customers to access up to 10 supported corporate and personal email accounts (including most popular ISP email accounts such as Yahoo! Mail and Google Mail) from a single device.
* Video recording requires a microSD card, which may be sold separately.
About Zain Brand
Zain brand is a major actor of telecommunication within emerging markets; it’s objective is to among the top ten brands of telecommunication companies of the world by 2011. Since 2003, le group exploiting the brand has significantly developed and became 4th operator in terms of geographic presence with operations in 22 countries. The Group offers services to more than 50.74 million active customers (as of June 2008).
Nowadays, Zain is the brand that has the largest network coverage in Burkina Faso, say 90% of the population and more than a million connected subscribers. Its promise is “A Wonderful World” depicted by its commitment to achieve a sustainable development of telecommunication in Africa, its devotion to assure the wellbeing of populations, its capability of bringing in new products to improve communities’ everyday’s life in Burkina Faso. Beyond commercial stakes, Celtel Burkina Faso is resolute to contribute to the development of Burkina Faso, and to improve local communities’ lives. That’s the reason why the company launched in 2005, its Global Program of Community Responsibility named “Build. Our Nation.”
The Group operates in the following countries: Saudi Arabia, Bahrain, Gabon, Iraq, Jordan, Kenya, Kuwait, Malawi, Madagascar, Niger, Nigeria, Uganda, Democratic Republic of Congo, Congo Brazzaville, Sierra Leone, Sudan, Tanzania, Chad and Zambia. In Lebanon, the company operates under MTC-Touch on behalf of the government. In Ghana, Zain will start operating by end 2008. Zain brand belongs to the Mobile Telecommunication Company KSC and is listed at the Kuwait Stock Exchange. (Stock code: Zain)
For more information, please visit http://www.zain.com
About EMS
Emitac Mobile Solutions (EMS) is a Dubai based solutions and service provider and RIM strategic channel partner focused on the delivery, implementation and support of BlackBerry® Solutions. Delivered by an experienced team of mobile professionals, EMS provides the mobile operator with sales, marketing, distribution, solution implementation and technical support services for the BlackBerry wireless platform from Research In Motion (RIM). For organizations using the BlackBerry wireless platform, EMS provides the ability to rapidly create, deploy and manage robust client-server wireless applications that reduce an organization’s total cost of ownership and significantly increases the value of their mobile technology investment. EMS is the region’s first Mobile Virtual Solutions Provider (MVSP) whose services are delivered through partnerships the company has with mobile operators in the Gulf, North Africa and Eastern Europe. For more information about EMS please visit http://www.emsmobile.ae.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit http://www.rim.com or http://www.blackberry.com.
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