Konica Minolta’s High Chroma means what you see is what you get
Konica Minolta Business Solutions (UK) Ltd has launched the bizhub PRO C65hc, the company’s first high-speed digital colour system to use the revolutionary High Chroma toner, designed to simulate the colour palate of an RGB monitor using CYMK print process.
High Chroma technology has been developed by Konica Minolta to meet the needs of the graphic design industry. As almost all graphic design now takes place on a computer monitor, designers see vibrant colours on their monitor and want to replicate those colours in print. The challenge has been that a colour monitor uses an RGB (red, green and blue) additive colour light process, whereas a digital colour press uses a CYMK (cyan, yellow, magenta and black) subtractive colour pigment process making it difficult to replicate in print what is seen on screen.
Konica Minolta’s High Chroma technology overcomes this challenge by producing print that reflects output similar to that of an RGB colour device, but using the CMYK print process. This is because the bizhub PRO C65hc produces a wider colour gamut than a conventional colour digital engine. There is an improvement in the middle of the colour gamut, but the most noticeable difference is at the edge, where vividness is greatly increased. The new High Chroma toner and developer help to achieve this, but the most significant change is in the image processing unit, improving imaging accuracy, laser exposure control and dot position.
The results are vibrant greens, cherry reds, and brilliant yellows; the colours that you associate with creative design studios and packaging so that what a designer sees on the screen is closer to what gets produced in print.
Commenting on the launch of the bizhub PRO C65hc, Pauline Brooks, Group Product Manager Production Print for Konica Minolta Business Solutions (UK), said, “Our new High Chroma technology allows commercial printers to produce high-impact quality colour work, for example point of sale materials, in short runs on demand. For retailers, food outlets, advertising and other service businesses this means vibrant colour POS materials can be produced quickly in short runs. The whole High Chroma toner process is heavily patented and includes an exclusive component that significantly improves the colour reflection. Konica Minolta’s 130 year history in chemical engineering, means that we have a significant technological edge on the competition with High Chroma.”
Ends.
Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged.
About Konica Minolta Business Solutions (UK) Ltd
Konica Minolta Business Solutions (UK) Ltd markets business machines manufactured by Konica Minolta Business Technologies Inc, in the United Kingdom through a direct sales force and a network of independent dealerships. Konica Minolta digital imaging systems are manufactured in Japan and China. All are ISO9002 accredited for quality procedures.
UK turnover for Konica Minolta Business Solutions (UK) Ltd is in excess of £150 million, placing the company fifth in the digital copier market with a 6.8 per cent share of the black and white market and a dominant 30.5 per cent share of the colour market (not including colour capable systems) according to InfoSource.
With a total workforce of 19,800 employees world wide, Konica Minolta Business Technologies generated net sales of over £3.15 billion in fiscal 2005/2006. Globally Konica Minolta Holdings, Inc. has a turnover £5.07 billion. Building on its strong core of optical technologies developed over many years, Konica Minolta Business Technologies aims to be a corporation offering products and services that are essential to all areas of digital imaging.